Marketing Performance Manager (EMIRATI)

Salt; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Salt is seeking a Marketing Performance Manager in Dubai to join our data-driven marketing team. You will own the measurement of campaigns, collaborate with digital teams and agencies, and turn insights into actions that boost customer acquisition and marketing effectiveness.

This role combines analytics, platform expertise, and practical optimisation to drive business impact. You'll work hands-on with Google Analytics, Google Ads, and Meta platforms, building dashboards and standards that help

Qualifications

• Hands-on experience across digital marketing, analytics, and campaign optimisation.
• Experience with analytics and advertising platforms such as Google Analytics, Google Ads, and Meta platforms.
• Knowledge of marketing funnels, attribution, lead generation, and ROI.

Responsibilities

• Build a clear view of marketing performance across digital channels and journeys.
• Use data to identify opportunities to improve acquisition, engagement, and conversion.
• Develop dashboards and reporting frameworks translating performance data into actions for marketing and commercial teams.
• Lead testing and optimisation across campaigns and digital journeys.
• Collaborate with agencies and internal teams to set objectives and review performance.
• Share best practices to raise standards across campaigns.

Skills

Digital marketing

Marketing analytics

Performance marketing

Campaign optimisation

Stakeholder management

Tools

Google Analytics

Google Ads

Meta platforms

Social media insights

Job description

We are hiring a Marketing Performance Manager for a digital marketing and analytics opportunity in Dubai.

This role is ideal for a data-driven marketer who is comfortable getting hands-on with digital platforms, campaign performance, analytics, and optimisation. The successful candidate will use marketing data to understand what is working, identify where performance can improve, and turn insights into practical actions that strengthen customer acquisition and marketing effectiveness.

Key Responsibilities

• Build a clear view of marketing performance across digital channels, campaigns, and customer journeys, helping teams understand where investment is delivering the strongest results.
• Use campaign, website, advertising, and audience data to identify opportunities to improve acquisition, engagement, conversion, and overall marketing efficiency.
• Develop practical dashboards and reporting frameworks that translate complex performance data into clear priorities and actions for marketing and commercial teams.
• Lead structured testing and optimisation across campaigns and digital journeys, using experiments and performance trends to continuously improve results.
• Work closely with digital agencies and internal teams to set measurable objectives, review performance, challenge underperformance, and strengthen accountability for outcomes.
• Create consistent performance standards and share successful approaches across campaigns, helping teams adopt stronger digital marketing and measurement practices.

Requirements

• Strong hands-on experience across digital marketing, marketing analytics, performance marketing, campaign optimisation, or a closely related discipline.
• Practical experience using analytics, advertising, and performance platforms such as Google Analytics, Google Ads, Meta platforms, social media insights, or similar digital tools.
• Confident working with marketing funnels, conversion metrics, attribution, lead generation, customer journeys, and return on marketing investment.
• Experience turning campaign and audience data into clear recommendations, with a strong understanding of how reporting should influence future marketing activity.
• Exposure to A/B testing, conversion optimisation, website performance, SEO, digital content, or other techniques used to improve online engagement and conversion.
• Strong stakeholder, agency, and project management skills, with the ability to work effectively across marketing, commercial, and digital teams; experience within events, B2B marketing, or another fast-paced environment would be advantageous.

What makes this role strong

This is not a traditional marketing role focused only on campaign execution. It is an opportunity to sit at the centre of data, digital platforms, marketing performance, and commercial decision-making, using insights to directly improve results.

***Only shortlisted candidates will be contacted***