Marketing Director

Dow Jones & Company; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A global information provider is seeking an experienced Marketing Director in Dubai to lead demand generation through various channels. Responsibilities include developing marketing strategies, defining buyer personas, and managing event promotions. Candidates should have 12 years of B2B marketing experience, ideally in the energy sector, along with proficiency in marketing automation tools. The position offers comprehensive healthcare, retirement plans, and education benefits.

Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Education Benefits

Qualifications

• 12 years of proven B2B marketing leadership experience.
• Familiarity with the energy industry, especially in the Middle East and African markets.
• Ability to distill complex products into clear narratives.

Responsibilities

• Develop marketing strategy and annual plans with KPIs for your market segment.
• Define buyer personas and product positioning.
• Optimize conversion touchpoints using best practices.

Skills

B2B marketing leadership

Self-directed work

Strong communication skills

Detail-oriented

Collaboration skills

Education

College degree or equivalent work experience

Tools

HubSpot

Eloqua

NetSuite

Salesforce

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Canva

Job description

Job Description

About the Role

We’re looking for an experienced Marketing Director to lead demand and lead generation and sales enablement in a specific OPIS market segment via all possible marketing channels both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.

About OPIS A Dow Jones Company

OPIS has served the fuel and chemicals industries for 45 years with content reinforced by leading‑edge technology, unrivaled customer service and constant innovation. Beginning as an oil‑price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data analysis and forecasting, consulting and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.

About the Marketing Team

The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS Chemical Market Analytics, McCloskey PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.

You Will:

• Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products drawing on performance data and encompassing all channels.

• Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.

• Oversee creative and messaging for all channels as well as audience segment targeting and selection.

• Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.

• Manage all aspects of event promotion including OPIS conferences, webinars and outside trade shows in applicable markets.

• Create strategy and resulting campaigns for nurturing sales leads to close.

• Drive key marketing acquisition metrics including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.

• Own marketing relationships in your market segment with Sales, Customer Service and Editorial forging strong communication with each area.

• Interpret marketing performance analyses to determine strategies for future success.

• Innovate new ideas that increase lead generation and conversion.

You Have:

• 12 years of proven B2B marketing leadership experience

• Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.

• Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)

• Familiarity with graphic design programs such as Adobe Photoshop, InDesign, Illustrator and/or Canva

• Self‑directed and capable of working independently without direct supervision

• Ability to distill complex products into clear narratives

• Strong verbal, written and interpersonal communication skills

• Ability to learn quickly, multitask and manage projects to completion

• Detail‑oriented with a commitment to accuracy

• Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors

• Experience working with multiple stakeholders and cultures across time zones and global locations

• College degree or equivalent work experience

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle Programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Subscription Discounts

• Employee Referral Program

About Dow Jones

Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news‑gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, Americas’ largest newspaper by paid circulation; Barrons, MarketWatch, Mansion, Global, Financial News, Investors Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWSL, VIV).

We are an equal‑opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. Reasonable accommodation for qualified individuals with disabilities will be provided during the application and/or interview process. If you need assistance or accommodation in completing your application due to a disability, please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.