Marketing CRM Executive

amana; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Amana is seeking a CRM Executive to join our growing Marketing team and help us build meaningful, data-driven customer experiences. You’ll take ownership of CRM campaigns across multiple channels, from planning and execution to testing, optimization and reporting.

You’ll work closely with the CRM Manager and cross-functional teams to deliver engaging communications and continuously improve customer journeys.

Qualifications

• 4+ years of hands-on experience in CRM, lifecycle marketing, or campaign management.
• Experience with Braze, Mailchimp, IBM SilverPop, or similar platforms.
• Strong HTML, CSS, and Excel skills.
• Experience building and managing customer journeys and lifecycle campaigns.
• Analytical mindset with the ability to translate data into insights.

Responsibilities

• Plan and execute CRM campaigns across email, push notifications, in-app messages, and content cards.
• Build and optimize customer journeys and lifecycle campaigns within the CRM platform.
• Monitor campaign performance and turn data into actionable insights.
• Run A/B tests to improve engagement, including subject lines, content, templates, and CTAs.
• Create and optimize HTML/CSS campaign content for mobile and desktop.
• Maintain accurate campaign data, documentation, and performance reports.
• Collaborate with Marketing, Product, Technology, and other teams to deliver CRM initiatives.
• Ensure campaigns follow brand guidelines, compliance requirements, and CRM best practices.
• Continuously identify opportunities to improve campaign performance and customer engagement.

Skills

CRM campaigns

Lifecycle marketing

Data analysis

HTML/CSS

Excel

Stakeholder management

Attention to detail

Tools

Braze

Mailchimp

IBM SilverPop

Job description

We’re looking for a CRM Executive to join our growing Marketing team and help us build meaningful, data-driven customer experiences.

In this role, you’ll take ownership of CRM campaigns across multiple channels, from planning and execution to testing, optimization, and reporting. You’ll work closely with the CRM Manager and cross-functional teams to deliver engaging communications and continuously improve customer journeys.

If you’re data-driven, detail-oriented, and enjoy combining marketing, technology, and creativity, we’d love to hear from you.

What You’ll Do

• Plan and execute CRM campaigns across email, push notifications, in-app messages, and content cards.
• Build and optimize customer journeys and lifecycle campaigns within the CRM platform.
• Monitor campaign performance and turn data into clear, actionable insights.
• Run A/B tests to improve engagement, including subject lines, content, templates, and CTAs.
• Create and optimize HTML/CSS campaign content, ensuring a smooth experience across mobile and desktop.
• Maintain accurate campaign data, documentation, and performance reports.
• Work closely with Marketing, Product, Technology, and other teams to deliver effective CRM initiatives.
• Ensure campaigns follow brand guidelines, compliance requirements, and CRM best practices.
• Continuously identify opportunities to improve campaign performance and customer engagement.

What We’re Looking For

• 4+ years of hands-on experience in CRM, lifecycle marketing, or campaign management.
• Experience working with CRM platforms such as Braze, Mailchimp, IBM SilverPop, or similar tools.
• Strong working knowledge of HTML, CSS, and Excel.
• Experience building and managing customer journeys and lifecycle campaigns.
• Strong analytical skills and the ability to translate campaign data into meaningful insights.
• Excellent attention to detail and a strong sense of ownership.
• Good communication and stakeholder management skills.
• Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.

Arabic language proficiency is mandatory. Candidates must speak, read and write fluently.

Bonus: Experience with graphic design or creative tools is a plus.

Why Join Us?

You’ll have the opportunity to work in a fast-growing, international environment, contribute to customer-focused marketing initiatives, and play a hands‑on role in shaping our CRM strategy and customer experience.

If you’re ready to take ownership, experiment with new ideas, and use data to make an impact, we’d love to meet you.