CRM Specialist - Lifecycle and Retention Marketing

Talabat; Dubai; On-site; AED 167,000 - 246,000; Full time

Benefits offered by this job

Healthcare benefits

Professional development

Job summary

Talabat is hiring a CRM Specialist for Lifecycle and Retention Marketing in Dubai. You will own automated customer engagement across onboarding, activation, win-back and loyalty, using Braze and related tools.

The role demands data-driven segmentation, frequent experimentation and collaboration with Product, Engineering and Marketing teams. The ideal candidate has at least four years in CRM with marketing automation, strong analytics, and experience in e-commerce or tech environments.

Qualifications

• Minimum four years of CRM and marketing-automation experience.
• Experience with Braze and data-driven lifecycle marketing.
• Understanding of customer behaviour, data analytics and privacy-compliant database management.
• Fluency in English and Arabic recommended.

Responsibilities

• Design and maintain the complete customer lifecycle journey map.
• Define automated triggers for onboarding, activation and win-back.
• Build retention, loyalty and win-back programs.
• Own Braze platform as internal CRM expert.
• Develop campaigns using push notifications and in-app messages.
• Coordinate personalized email and SMS communications.
• Analyze customer behaviour and purchase histories to inform strategies.
• Create dynamic segments based on engagement and transactions.

Skills

CRM strategy

Lifecycle marketing

Customer retention

Customer reactivation

Customer loyalty

Behavioral segmentation

Lifecycle journeys

A/B testing

Email marketing

Push notifications

In-app messaging

SMS marketing

Data privacy

Analytics

Retention reporting

Education

Bachelor's degree in Marketing, Business Administration or related field

Tools

Braze

Salesforce

HubSpot

Marketo

Job description

CRM Specialist - Lifecycle and Retention Marketing Job Snapshot

Role: CRM Specialist - Lifecycle and Retention Marketing

Location: Dubai, United Arab Emirates

Industry: Internet

Function: Direct Marketing -CRM

Experience: Minimum 4 years

Job Type: Full-time

Position Overview

The CRM Specialist - Lifecycle and Retention Marketing role in Dubai, United Arab Emirates is a customer-growth opportunity within the Internet industry. talabat is hiring a data-driven CRM professional to build personalized lifecycle journeys, improve customer retention and reactivate inactive users through scalable marketing automation.

Country: United Arab Emirates City: Dubai Industry: Internet Function: Direct Marketing -CRM Salary: 15000-22000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context

Customer relationships extend far beyond the first order. This individual-contributor role will own automated engagement across onboarding, activation, win-back and loyalty stages.

By combining behavioural data, precise segmentation and continuous experimentation, the specialist will improve purchasing frequency, lifetime value and long-term brand loyalty.

Key Responsibilities

• Design and maintain the complete customer lifecycle journey map.
• Define automated triggers for onboarding and initial activation.
• Build retention, loyalty and customer win-back programs.
• Act as the internal platform owner and super-user for Braze.
• Develop campaigns using push notifications and in-app messages.
• Coordinate personalized email and SMS communication.
• Analyse customer behaviour and purchase histories.
• Create dynamic segments based on engagement and transaction patterns.
• Tailor campaign content to the needs of specific customer groups.
• Develop strategies that increase customer lifetime value.
• Maintain customer-database accuracy, consistency and hygiene.
• Ensure database management follows regional privacy requirements.
• Apply relevant GDPR and CCPA principles when handling customer data.
• Collaborate with Product and Engineering teams on accurate CRM data flows.
• Identify and resolve data issues that may affect targeting or reporting.
• Conduct continuous A and B testing across campaign components.
• Test subject lines, content, delivery times and channel combinations.
• Monitor open rates, click-through rates and conversion performance.
• Use test outcomes to refine automation and engagement strategies.
• Partner with Brand, Commercial and Performance Marketing teams.
• Support category launches, local promotions and co-marketing initiatives.
• Prepare weekly reports on retention, churn and purchase frequency.
• Produce monthly analysis of repeat-purchase and lifecycle performance.
• Convert campaign results into clear optimization recommendations.
• Manage assigned budgets and allocate resources against business priorities.
• Coordinate CRM projects independently while meeting demanding deadlines.

Ideal Profile

Candidates must hold a Bachelor 's Degree in Marketing, Business Administration or a related field. A minimum of four years of CRM and marketing-automation experience is required, preferably within e-commerce or technology. Hands-on expertise with Braze is strongly preferred. Experience with Salesforce, HubSpot, Marketo or comparable platforms will also be valuable. Applicants should understand customer behaviour, data analytics, lifecycle strategy and privacy-compliant database management. Fluency in Arabic and English is required, with excellent written communication skills in both languages. The role suits a creative and analytical professional who can manage projects independently while collaborating effectively across functions.

Skills Set CRM strategy Lifecycle marketing Customer retention Customer reactivation Customer loyalty Braze Salesforce HubSpot Marketo Marketing automation Customer journey mapping Behavioural segmentation Purchase-history analysis Customer lifetime value Push notifications In-app messaging Email marketing SMS marketing Database hygiene GDPR compliance CCPA awareness A and B testing Click-through rate analysis Conversion optimization Retention reporting

Why Join Us

This role provides ownership of the customer-engagement engine behind a high-frequency digital marketplace. It offers the freedom to combine creative messaging, automation technology and behavioural analytics while producing measurable improvements in retention and customer value.

About the Company

talabat is a leading online delivery platform connecting customers with restaurants, grocery stores and other local businesses across the Middle East and North Africa. As part of Delivery Hero, the company uses technology, logistics and personalized digital experiences to make everyday ordering fast and convenient.