CRM Senior Specialist - Lifecycle Marketing

Majid Al Futtaim; Dubai; On-site; AED 200,880 - 312,480; Full time

Job summary

Majid Al Futtaim is looking for a CRM Senior Specialist - Lifecycle Marketing based in Dubai, UAE. This role focuses on optimizing customer engagement through effective CRM campaigns using Braze. The ideal candidate should have a Bachelor's degree and at least 3 years of experience in related fields.

The position supports an omnichannel demand generation engine by managing CRM campaigns that reach customers through various channels. Join a leading company committed to digital growth and enhancing customer experiences.

Qualifications

• Minimum 3 years of experience in marketing, advertising, media, e-commerce, CRM, or lifecycle marketing.
• Hands-on experience managing CRM campaigns across email, push notifications, and in-app messaging.
• Knowledge of Braze CRM is required.

Responsibilities

• Plan, build, execute, and optimize CRM campaigns through Braze to improve customer engagement.
• Manage CRM activity across email marketing, push notifications, in-app messaging, and other digital channels.
• Monitor CRM tool performance and recommend improvements.

Skills

Braze CRM

Direct Marketing - CRM

CRM campaign management

Lifecycle marketing

Email marketing

Push notifications

In-app messaging

Newsletter management

E-commerce marketing

Omnichannel campaigns

Customer segmentation

Customer engagement

Customer loyalty

Demand generation

Campaign optimization

Campaign testing

A/B testing

Mobile email optimization

CRM reporting

Email performance benchmarks

Open rate analysis

Click-through rate analysis

Conversion tracking

Customer research

Segment analysis

Customized offers

Promotional campaigns

Marketing automation

Campaign calendar management

BI team coordination

Brand marketing coordination

Trade team coordination

Arabic language

Education

Bachelor's degree in Marketing or related field

Job description

Overview

CRM Senior Specialist - Lifecycle Marketing in Dubai, United Arab Emirates is a performance-focused retail opportunity for a CRM professional with experience in Braze, email marketing, push notifications, in‑app messaging, customer segmentation, and omnichannel campaign execution.

Job Details

Country: United Arab Emirates
City: Dubai
Industry: Retail
Function: Direct Marketing - CRM
Salary: 18,000-28,000 monthly (estimated – confirm with employer)
Gender: Any
Candidate Nationality: Any
Job Type: Full‑time

Role Context

The CRM Senior Specialist - Lifecycle Marketing plays an important role in connecting customer data, campaign planning, e‑commerce performance, and brand communication. The position supports an omnichannel demand generation engine by managing CRM campaigns that reach customers through email, push notifications, in‑app messages, newsletters, and personalized offers. By working closely with CRM, trade, brand marketing, and business intelligence teams, the role helps create relevant customer journeys, improve conversion opportunities, and strengthen loyalty across digital retail channels.

Key Responsibilities

• Plan, build, execute, and optimize CRM campaigns through Braze to improve customer engagement, retention, traffic, and e‑commerce performance.
• Manage CRM activity across email marketing, push notifications, in‑app messaging, and other digital communication channels.
• Support the CRM channel for more than 12 e‑commerce websites and apps, ensuring campaigns are aligned with business priorities and customer journeys.
• Coordinate with CRM, trade, and brand marketing teams to ensure campaigns are integrated across the wider marketing communications mix.
• Manage marketing newsletters from content planning and campaign setup to testing, deployment, performance tracking, and post‑campaign analysis.
• Ensure email layouts, content blocks, subject lines, creative assets, and calls to action are optimized for mobile, desktop, and app‑based customer experiences.
• Assist with market, customer, and segment research to improve targeting, personalization, promotional planning, and CRM campaign relevance.
• Work with marketing and BI teams to develop customized offers, customer segments, promotional journeys, and data‑led campaign opportunities.
• Monitor CRM tool performance and recommend improvements that increase campaign efficiency, automation quality, and customer response.
• Establish email performance benchmarks and track key metrics such as open rate, click‑through rate, conversion, unsubscribe rate, engagement, and revenue contribution.
• Summarize CRM campaign insights and recommend practical actions to improve email performance, customer lifecycle journeys, and channel effectiveness.
• Share campaign results, best practices, testing outcomes, and improvement ideas with relevant teams across the business.
• Support CRM testing activities, including audience checks, content validation, device previews, link testing, and deployment readiness.
• Help maintain campaign calendars, CRM workflows, segmentation logic, and performance reporting for consistent execution across lifestyle retail brands.

Ideal Profile

• Bachelor's degree in Marketing, Advertising, Communications, Business, Digital Marketing, or a related field is preferred.
• Minimum 3 years of experience in marketing, advertising, media, e‑commerce, CRM, lifecycle marketing, or a related field.
• Hands‑on experience managing CRM campaigns across email, push notifications, in‑app messaging, and digital customer journeys.
• Knowledge of Braze CRM is required.
• Experience in the Retail industry is an advantage.
• Strong understanding of customer segmentation, campaign testing, newsletter management, content planning, and performance optimization.
• Ability to work with marketing teams, BI teams, trade teams, and brand stakeholders to deliver integrated campaigns.
• Good analytical skills with the ability to review CRM metrics, summarize insights, and recommend improvements.
• Strong attention to detail when checking campaign content, audience selection, links, layouts, and deployment settings.
• Comfortable managing multiple campaigns across different e‑commerce websites, apps, brands, and customer segments.
• Knowledge of Arabic language is preferred.
• Clear communication skills with the ability to share campaign results, learnings, and best practices with wider teams.
• Practical understanding of omnichannel marketing, customer loyalty, demand generation, and e‑commerce customer engagement.

Skills Set

• Braze CRM
• Direct Marketing - CRM
• CRM campaign management
• Lifecycle marketing
• Email marketing
• Push notifications
• In‑app messaging
• Newsletter management
• E‑commerce marketing
• Omnichannel campaigns
• Customer segmentation
• Customer engagement
• Customer loyalty
• Demand generation
• Campaign optimization
• Campaign testing
• A/B testing
• Mobile email optimization
• CRM reporting
• Email performance benchmarks
• Open rate analysis
• Click‑through rate analysis
• Conversion tracking
• Customer research
• Segment analysis
• Customized offers
• Promotional campaigns
• Marketing automation
• Campaign calendar management
• BI team coordination
• Brand marketing coordination
• Trade team coordination
• Arabic language

Why Join Us

This opportunity gives a CRM professional the chance to support digital growth across a large lifestyle retail portfolio in Dubai. The role offers strong exposure to e‑commerce campaigns, customer lifecycle marketing, Braze CRM, omnichannel engagement, and data‑led performance improvement. It is a strong career move for someone who wants to work with multiple brands, improve customer communication, and help shape CRM performance across websites, apps, and digital retail channels.

About the Company

Majid Al Futtaim is a leading regional group with strong businesses across retail, lifestyle, shopping malls, communities, leisure, and entertainment. Its lifestyle division manages customer‑focused brands and digital retail experiences supported by marketing, e‑commerce, CRM, and communication teams. In Dubai, the company continues to build stronger customer relationships through relevant campaigns, modern digital platforms, and high‑quality retail experiences.