CRM Manager_Retail

Careers International; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

Careers International in Dubai is seeking a seasoned CRM leader to drive the CRM strategy across brands, focusing on customer-centric marketing automation and lifecycle management. You will build a CRM roadmap with KPI targets, generate insights from customer segments, manage campaigns, and develop data-driven profiles to support business growth.

The role requires strong communication, a proactive mindset, and collaboration with senior stakeholders to evolve information needs and deliver

Qualifications

• Proven hands-on experience in CRM strategies and campaigns.
• English speaking; Arabic language is a plus.
• Strong written and verbal communication skills.
• A profile combining creativity, technical capability and management skills.
• Proactive work ethic and initiative.

Responsibilities

• Drive and develop the CRM strategy to support brands under the division with a customer-centric approach and marketing automation.
• Strategize and build the CRM roadmap with KPIs to improve customer lifetime value.
• Generate insights into customer segments for business development and CRM initiatives.
• Support campaign management by identifying growth, cross-sell, up-sell and retention opportunities.
• Create and develop database segmentation profiles to enhance CRM data solutions aligned with business objectives.
• Monitor internal processes and capabilities of the Marketing Database to ensure secure data management and reporting.
• Formulate, implement, and enforce data collection policies to support CRM goals.
• Liaise with senior stakeholders to evolve information needs and provide recommendations with reports.
• Establish criteria to proactively detect opportunities within the database to drive activity.
• Analyze the performance of published CRM content for future campaigns.

Skills

CRM

English

Communication

Creativity

Technical

Managerial

Proactive

Tools

CRM software

Job description

Duties and Responsibilities

• Drive and develop the CRM strategy to support the brands under the division's umbrella to grow with a customer centric approach and marketing automation.
• Strategize – Build the CRM Roadmap with set KPI's to improve the customer lifetime value
• Scope- Generate insight into customer segments for use within business development and other CRM initiatives
• Campaign Management- Support the management of business development activities by: Identifying growth, cross sell, up sell and retention opportunities within the database
• Customer- Create and develop database segmentation profiles to enhance innovative customer information data solutions in line with business objectives
• Processes- Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting
• Data Management- Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision
• Strategic Input- Liaise with key and senior stakeholders in order to maintain an evolution of information needs, providing sound advice and recommendations with reports to support business goals
• Profiling- Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity
• Analyze – evaluate the performance of published CRM content for recommendations for future CRM campaigns
• Be a fresh thinker—make suggestions and bring forth ideas to grow and expand the creative practice and bring to bear best in class work and thinking

Requirements and Qualifications

• Proven track record of hand on experience in CRM
• English speaking, Arabic is a benefit
• Strong communication skills
• A profile that combines creativity, technical and managerial skills
• Proactive work ethic