Arabic-Speaking CRM Campaigns Lead

amana; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Amana is seeking a CRM Executive to join our growing Marketing team and help us build meaningful, data-driven customer experiences. You’ll take ownership of CRM campaigns across multiple channels, from planning and execution to testing, optimization and reporting.

You’ll work closely with the CRM Manager and cross-functional teams to deliver engaging communications and continuously improve customer journeys.

Qualifications

• 4+ years of hands-on experience in CRM, lifecycle marketing, or campaign management.
• Experience with Braze, Mailchimp, IBM SilverPop, or similar platforms.
• Strong HTML, CSS, and Excel skills.
• Experience building and managing customer journeys and lifecycle campaigns.
• Analytical mindset with the ability to translate data into insights.

Responsibilities

• Plan and execute CRM campaigns across email, push notifications, in-app messages, and content cards.
• Build and optimize customer journeys and lifecycle campaigns within the CRM platform.
• Monitor campaign performance and turn data into actionable insights.
• Run A/B tests to improve engagement, including subject lines, content, templates, and CTAs.
• Create and optimize HTML/CSS campaign content for mobile and desktop.
• Maintain accurate campaign data, documentation, and performance reports.
• Collaborate with Marketing, Product, Technology, and other teams to deliver CRM initiatives.
• Ensure campaigns follow brand guidelines, compliance requirements, and CRM best practices.
• Continuously identify opportunities to improve campaign performance and customer engagement.

Skills

CRM campaigns

Lifecycle marketing

Data analysis

HTML/CSS

Excel

Stakeholder management

Attention to detail

Tools

Braze

Mailchimp

IBM SilverPop

Job description

Amana is seeking a CRM Executive to join our growing Marketing team and help us build meaningful, data-driven customer experiences. You’ll take ownership of CRM campaigns across multiple channels, from planning and execution to testing, optimization and reporting.

You’ll work closely with the CRM Manager and cross-functional teams to deliver engaging communications and continuously improve customer journeys.