Sr. Specialist Marketing CRM

Delivery Hero SE; Dubai; On-site; AED 279,000 - 502,000; Full time

Job summary

Talabat, part of the Delivery Hero Group, is seeking a Sr. Specialist in CRM to own country-level campaigns within the regional Performance Marketing team.

You will work hands-on to ideate and launch CRM initiatives, analyze results, and optimize ROI. Fluency in English is required; Arabic is a plus. This role focuses on data-driven decisions, budget discipline, and cross-market collaboration.

Qualifications

• Bachelor's degree in marketing or equivalent with strong data focus.
• 2+ years of relevant experience in a fast-paced environment.
• Excellent Excel skills.
• Experience with CRM and campaign management tools is a plus (Braze).
• Data-driven and results-oriented.

Responsibilities

• Ideation of CRM campaigns around the customer lifecycle to meet business needs.
• Coordinate with Campaign Ops for launches addressing churn and frequency.
• Forecast and monitor campaign spend within CRM budgets.
• Monitor lifecycle campaign performance and optimize ROI.
• Create visibility for local marketing teams on performance and cost evolution.
• Formulate data-backed hypotheses to optimize existing flows.

Skills

Fluent English

Arabic language

Data-driven

Interpersonal skills

Presentation skills

Team player

Education

Bachelor's degree in marketing or equivalent

Tools

Excel

Braze

Job description

Company Description

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

WHAT’S ON YOUR PLATE?

Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.This role will be part of our regional Performance Marketing team looking after all talabat markets.

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

Qualifications

WHAT DID WE ORDER?

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
• Excellent excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar is a plus.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player