CRM Senior Specialist

Majid Al Futtaim; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Majid Al Futtaim in Dubai seeks a CRM Senior Specialist to strengthen its omni-channel demand generation and CRM ecosystem. You will drive performance across 12+ ecommerce sites and apps, owning the CRM channel and coordinating with CRM, Trade, and Brand Marketing teams to ensure integrated campaigns and shared learnings.

You will plan, execute, and optimize Braze-based campaigns across email, push, in-app messaging and other channels, craft content for mobile and desktop, manage newsletters,

Qualifications

• Bachelor's degree in marketing, advertising or communications.
• 3+ years in marketing, advertising, media or related field with CRM experience.
• Experience in Retail is advantageous.
• Knowledge of Braze CRM.
• Arabic language knowledge preferred.

Responsibilities

• Plan, execute, and optimize CRM campaigns through Braze.
• Implement CRM campaigns across email marketing, push notifications, in-app messaging, and other channels to drive customer engagement and loyalty.
• Ensure email content and layouts are optimized for various devices to enhance user experience.
• Manage the marketing newsletters, from content planning, to creation, testing, on time deployment and analysis.
• Assist in market, segment and customer research and analysis.
• Work with the marketing team and the BI team to develop customized offers and promotions.
• Oversee the utilization and performance of CRM tools to enhance campaign efficiency and effectiveness.
• Establish email performance benchmarks, summarize key insights, and recommend actions to improve email performance.

Skills

Braze CRM

Email marketing

Education

Bachelor's degree in marketing, advertising or communications

Tools

Braze CRM

Job description

JOB TITLE

CRM Senior Specialist | MAF LifeStyle | Marketing & Communication

ROLE SUMMARY

CRM Senior Specialist role will support our omni-channel demand generation engine and CRM ecosystem and will drive performance of 12+ ecommerce websites and apps. The role will own the CRM channel and manage the set-up and ongoing support of CRM. This includes working closely with CRM team, Trade Team and the Brand Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.

ROLE PROFILE

• Plan, execute, and optimize CRM campaigns through Braze.
• Implement CRM campaigns across email marketing, push notifications, in-app messaging, and other channels to drive customer engagement and loyalty
• Ensure that email content and layouts are optimized for various devices to enhance user experience.
• Manage the marketing newsletters, from content planning, to creation, testing, on time deployment and analysis.
• Assist in market, segment and customer research and analysis.
• Work with the marketing team and the BI team to develop customized offers and promotions.
• Oversee the utilization and performance of CRM tools to enhance campaign efficiency and effectiveness.
• Establish email performance benchmarks, summarize key insights, and recommend actions to improve email performance.

REQUIREMENTS

• Bachelor's Degree in marketing, advertising or communications is a plus
• 3 + years of experience working in marketing, advertising, media or a related field with experience of managing CRM
• Experience in the Retail industry is an advantage.
• Knowledge of Braze CRM.
• Knowledge of Arabic Language would be preferred.