Marketing & Segmentation Analyst

Informa Group Plc.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global information services company based in Dubai is seeking a full-time Data Analyst. The role involves analyzing promotional campaigns, managing database structures, and supporting telemarketing efforts. Candidates should have strong analytical and communication skills, along with a curious nature. The position offers the flexibility to work in a hybrid environment while being part of a dynamic team.

Benefits

25 days annual leave plus a birthday leave day

Volunteering days

Comprehensive company-funded medical insurance

ShareMatch scheme for employees

Global awards and recognition programs

Access to wellness programs

Bespoke training and mentoring opportunities

Qualifications

• Strong numeracy skills are key for analyzing data trends.
• Excellent communication skills to liaise with internal teams.
• Prior experience working with databases is a plus.

Responsibilities

• Analyze past promotional campaigns to improve targeting.
• Drive database structure for effective segmentation.
• Support telemarketing by providing prioritized leads.

Skills

Analytical mind

Strong numeracy skills

Well organized

Detail oriented

Strong interpersonal skills

Excellent communication

Self-motivated

Curious

Job description

This role is based in our the Offices 4 One Central Dubai World Trade Center Office

• Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informas database
• Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted to improve conversion rates
• Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
• Develop and maintain promotion templates required for optimal marketing campaign processes
• Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
• Support telemarketing efforts through provision and prioritisation of leads to help maximises sales
• Manage the database build process to help ensure responsive and relevant prospects are targeted in future marketing campaigns

Qualifications

• Analytical mind with strong numeracy skills
• Well organised and detail oriented
• Technically capable but with excellent communications skills
• Self-motived resourceful with lots of initiative and desire to learn
• Curious and driven to understand data trends and performance and use the data to improve future performance
• Prior experience of working with databases is useful
• Strong interpersonal and communication skills to deal with CET team members marketing managers and senior marketing leaders

Additional Information

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Time out: 25 days annual leave plus a birthday leave day and the chance to work from (almost!)anywhere for up to four weeks a year
• Broader impact: take up to four days per year to volunteer
• Great community: a welcoming culture with in-person and online social events our fantastic Walkthe World team day and active diversity and inclusion networks
• Annual Flight entitlement after completing 1 year service paid as a cash amount
• A comprehensive company funded private medical insurance with optical and dental coverage
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of youremployment and benefit from free matching shares
• Recognition for great work with global awards and kudos programmes
• Strong wellbeing support through EAP assistance mental health first aiders and access to healthapps and more
• Career opportunity: the opportunity to develop your career with bespoke training and learningmentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. Whenits time for the next step we encourage and support internal job moves
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work

No

Employment Type

Full-time