Marketing and Brand Lead

Emirates Investment Bank pjsc; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A new private bank in Dubai is seeking a Marketing and Brand Lead to establish their brand identity and drive engagement with affluent clients. The ideal candidate will have 8-10 years of experience in luxury marketing and brand development, with a focus on storytelling and strategic execution. This role offers the opportunity to craft innovative marketing strategies and manage brand activations that reflect luxury standards.

Qualifications

• 8–10 years in marketing, brand, or communications roles in luxury, banking, or fintech.
• Experience in launching new brands or rebranding projects.
• Strong creative judgment and agency/vendor management capabilities.

Responsibilities

• Craft and amplify the brand identity of the new private bank.
• Define the brand architecture, tone, and visual identity.
• Design and execute CRM programs and client lifecycle campaigns.

Skills

Strategic storytelling

Full-funnel marketing execution

Creative judgment

Data-driven decision making

Job description

Overview

Job Purpose: We are looking for a bold and creative Marketing and Brand Lead to craft and amplify the brand identity of a new private bank. This role will be instrumental in establishing brand equity, building top-of-funnel visibility, and driving multi-channel engagement with affluent clientele in the region.

Responsibilities

Key Accountabilities:

Brand Positioning & Development

• Define the brand architecture, tone, and visual identity across all client touchpoints.
• Translate the bank’s value proposition into compelling storytelling and content.
• Lead the development of brand assets, digital presence, and visual frameworks

Client Engagement & Loyalty

• Design and execute CRM programs, referral initiatives, and client lifecycle campaigns.
• Leverage data insights to personalize communication and drive retention.

Marketing Strategy & Execution

• Own the marketing funnel from awareness to engagement and conversion.
• Plan and execute integrated campaigns across paid, owned, and earned channels.
• Collaborate with GTM, digital, and product teams to support acquisition and activation goals.

Event & Sponsorship Strategy

• Curate and manage brand activations, sponsorships, and premium client events.
• Ensure all touchpoints reflect luxury standards and the bank’s positioning.

Qualifications

Key Qualification & Experience:

• 8–10 years in marketing, brand, or communications roles in luxury, banking, or fintech.
• Experience in launching new brands or rebranding projects.
• Strong creative judgment and agency/vendor management capabilities.

Skills & Competencies

Key Skills & Competencies

• Strategic storytelling and brand building.
• Full-funnel marketing execution expertise.
• High aesthetic and CX sensitivity.
• Data-driven with creative agility.