M2M Value Proposition & Growth Lead

DU UAE; United Arab Emirates; On-site; AED 250,000 - 420,000; Full time

Job summary

du seeks a seasoned Segment Marketing professional to own the M2M portfolio with a focus on digitalization and simplification. You will design ATL promotions for GLK customers and manage onboarding journeys with CE, while developing compelling M2M propositions and business cases in collaboration with ICT.

You will also lead GTM activities, drive market share growth, and forge partnerships with vertical application providers to expand share of wallet in the UAE telecom space.

Qualifications

• Bachelor degree in Business Administration or Business Marketing.
• 7-10 years in a Segment Marketing role with M2M experience, ideally in telecom.
• Strong knowledge of customer experience design and pricing strategies.
• Analytical skills to navigate a dynamic market environment.
• Excellent interpersonal and cross-functional collaboration abilities.
• Understanding of core technology, APIs, and mobile network/IT BSS context.

Responsibilities

• End to end ownership of the M2M portfolio with digitalization focus.
• Design ATL promotions and propositions for GLK customers.
• Manage acquisitions and onboarding journeys with CE.
• Develop propositions and business cases for M2M market with ICT.
• Design go-to-market activities including launches and comms.
• Develop and execute strategies to increase M2M market share.
• Collaborate with ICT to build partnerships with vertical app providers.

Skills

M2M market dynamics

Customer value proposition

Customer experience design

Pricing strategies

Base management

Marketing research

Product portfolio

Market innovations

Interpersonal communication

APIs & mobile network IT BSS

Education

Bachelor degree in Business Administration or Business Marketing

Tools

Job description

du seeks a seasoned Segment Marketing professional to own the M2M portfolio with a focus on digitalization and simplification. You will design ATL promotions for GLK customers and manage onboarding journeys with CE, while developing compelling M2M propositions and business cases in collaboration with ICT.

You will also lead GTM activities, drive market share growth, and forge partnerships with vertical application providers to expand share of wallet in the UAE telecom space.