Lifecycle CRM Marketing Lead: Journeys & Personalization

Client of Salt; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Job summary

Client of Salt seeks a CRM marketer to design and optimise lifecycle journeys across group and portfolio customer journeys in Abu Dhabi. You will build automated onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.

Fluent English is required with Arabic desirable; four to six years in CRM, lifecycle, or marketing automation is expected. Collaborate with tech, data, and analytics teams to ensure data quality and consent governance.

Qualifications

• Bachelor’s degree in marketing, communications, business, analytics, or related discipline.
• Fluent English is required; Arabic is desirable.
• Four to six years of CRM, lifecycle, email marketing, or marketing automation experience.
• Hands-on experience building automated journeys and audience segments.
• Strong knowledge of consent management, list hygiene, campaign governance, and quality assurance.

Responsibilities

• Lifecycle journey execution: Build automated journeys for onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.
• Segmentation and personalisation: Create segments based on customer attributes, behaviour, lifecycle stage, and campaign engagement.
• Campaign operations: Build and deploy email, SMS, push, and other approved messaging campaigns using templates and governance.
• Testing and optimisation: Track engagement, conversion, unsubscribe, reactivation, and retention metrics and document learnings.
• Data governance and reporting: Resolve data-quality issues and ensure consent and preferences; maintain lists, journey inventories, and performance reports.
• Key deliverables: Automated lifecycle journeys, CRM campaign calendar, audience segmentation, journey documentation, measures of success, retention and reactivation.

Skills

Segmentation

Personalisation

Lifecycle marketing

A/B testing

Analytics

Email marketing

CRM platforms

Marketing automation

Email tools

SMS tools

GA4 basics

Excel

HTML email

Education

Bachelor's degree in marketing

Tools

CRM platforms

Marketing automation

Email tools

SMS tools

GA4 basics

Excel

HTML email

Job description

Client of Salt seeks a CRM marketer to design and optimise lifecycle journeys across group and portfolio customer journeys in Abu Dhabi. You will build automated onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.

Fluent English is required with Arabic desirable; four to six years in CRM, lifecycle, or marketing automation is expected. Collaborate with tech, data, and analytics teams to ensure data quality and consent governance.