Growth Marketing Executive (CRM & Lifecycle)

Salt; Abu Dhabi; On-site; AED 300,000 - 520,000; Full time

Job summary

Salt is seeking a data‑aware CRM marketer to build and optimise lifecycle journeys across portfolio brands. You will design segments, implement personalised communications, and govern consent, data quality, and campaign performance.

You will lead end-to-end lifecycle campaigns, test activities, and report on engagement, activation, retention, and revenue impact. Fluent English is required, Arabic desirable, with UAE market exposure.

Qualifications

• Four to six years of CRM, lifecycle, email marketing, or marketing automation experience.
• Hands-on experience building automated journeys and audience segments.
• Strong knowledge of consent management, list hygiene, campaign governance, and QA.
• Fluent English; Arabic desirable.

Responsibilities

• Execute and optimise CRM and lifecycle marketing across group and portfolio customer journeys.
• Build automated journeys for onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.
• Translate strategy into journey logic, triggers, timing, and channel sequences, and test before launch.
• Create segments based on attributes, behaviour, lifecycle stage, and engagement.
• Apply personalisation and dynamic content while maintaining contact policies.
• Build and deploy email, SMS, push, and other approved messaging campaigns using templates and governance.
• Manage scheduling, approvals, suppression logic, consent rules, QA, and taxonomy.
• Test subject lines, messaging, send times, offers, creative, journey steps, and audience treatments.
• Track engagement, conversion, unsubscribe, reactivation, and retention metrics; document learnings.
• Work with Technology, Data, and Marketing Analytics teams to resolve data-quality and tracking issues.

Skills

CRM platforms

Marketing automation

Email marketing

Segmentation

Journey orchestration

A/B testing

GA4 fundamentals

Excel

HTML email basics

Consent management

Campaign analytics

Education

Bachelor’s degree in marketing, communications, business, analytics, or a related discipline

Tools

GA4

Excel

HTML email tools

Job description

Role purpose

Execute and optimise CRM and lifecycle marketing across group and portfolio customer journeys. The role uses segmentation, automation, and personalised communications to improve conversion, engagement, retention, and customer value.

Key responsibilities

Lifecycle journey execution

• Build automated journeys for onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.
• Translate strategy into clear journey logic, triggers, timing, and channel sequences, and test each journey thoroughly before launch.

Segmentation and personalisation

• Create segments based on customer attributes, behaviour, lifecycle stage, and campaign engagement.
• Apply personalisation and dynamic content while maintaining contact policies that prevent over-communication.

Campaign operations

• Build and deploy email, SMS, push, and other approved messaging campaigns using agreed templates and governance.
• Manage scheduling, approvals, suppression logic, consent rules, quality assurance, and campaign taxonomy.

Testing and optimisation

• Test subject lines, messaging, send times, offers, creative, journey steps, and audience treatments.
• Track engagement, conversion, unsubscribe, reactivation, and retention metrics, and document learnings

Data governance and reporting

• Work with Technology, Data, and Marketing Analytics teams to resolve data-quality and tracking issues.
• Ensure consent and customer preferences are followed, and maintain clean lists, journey inventories, and performance reports.

Key deliverables

• Automated lifecycle journeys
• CRM campaign calendar
• Audience segmentation
• Campaign QA and deployment
• Lifecycle dashboard
• Testing log
• Consent and suppression governance
• Journey documentation

Measures of success

• Conversion and activation rate
• Retention and reactivation
• CRM-attributed revenue or qualified actions
• Engagement quality
• Unsubscribe and complaint ratesJourney error rate
• QA accuracy
• Experimentation uplift

Qualifications

• Bachelor’s degree in marketing, communications, business, analytics, or a related discipline.
• Fluent English is required; Arabic is desirable.

Required experience

• Four to six years of CRM, lifecycle, email marketing, or marketing automation experience.
• Hands‑on experience building automated journeys and audience segments.
• Strong knowledge of consent management, list hygiene, campaign governance, and quality assurance.

Technical skills

• CRM and marketing automation platforms
• Email and SMS tools
• Segmentation
• Journey orchestration
• A/B testing
• GA4 fundamentals
• Excel
• HTML email fundamentals
• Consent management
• Campaign analytics

Core competencies

• Sound strategic and commercial judgement appropriate to the role level.
• Ownership of outcomes, quality, and follow-through.
• Strong stakeholder management and collaboration across group and portfolio teams.
• Clear written and verbal communication, including the ability to simplify complex information.
• Strong prioritisation and execution in a fast‑evolving environment.
• Curiosity, learning agility, and responsible use of data, digital tools, and AI.

Ideal candidate profile

A structured, data‑aware CRM marketer who enjoys building journeys, testing communications, and improving long‑term customer relationships.

Role scope

Responsibilities may evolve as the organisation and its portfolio businesses continue to grow.