CRM & Lifecycle Marketing Lead (Automation & Personalisation)

Salt; Abu Dhabi; On-site; AED 300,000 - 520,000; Full time

Job summary

Salt is seeking a data‑aware CRM marketer to build and optimise lifecycle journeys across portfolio brands. You will design segments, implement personalised communications, and govern consent, data quality, and campaign performance.

You will lead end-to-end lifecycle campaigns, test activities, and report on engagement, activation, retention, and revenue impact. Fluent English is required, Arabic desirable, with UAE market exposure.

Qualifications

• Four to six years of CRM, lifecycle, email marketing, or marketing automation experience.
• Hands-on experience building automated journeys and audience segments.
• Strong knowledge of consent management, list hygiene, campaign governance, and QA.
• Fluent English; Arabic desirable.

Responsibilities

• Execute and optimise CRM and lifecycle marketing across group and portfolio customer journeys.
• Build automated journeys for onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.
• Translate strategy into journey logic, triggers, timing, and channel sequences, and test before launch.
• Create segments based on attributes, behaviour, lifecycle stage, and engagement.
• Apply personalisation and dynamic content while maintaining contact policies.
• Build and deploy email, SMS, push, and other approved messaging campaigns using templates and governance.
• Manage scheduling, approvals, suppression logic, consent rules, QA, and taxonomy.
• Test subject lines, messaging, send times, offers, creative, journey steps, and audience treatments.
• Track engagement, conversion, unsubscribe, reactivation, and retention metrics; document learnings.
• Work with Technology, Data, and Marketing Analytics teams to resolve data-quality and tracking issues.

Skills

CRM platforms

Marketing automation

Email marketing

Segmentation

Journey orchestration

A/B testing

GA4 fundamentals

Excel

HTML email basics

Consent management

Campaign analytics

Education

Bachelor’s degree in marketing, communications, business, analytics, or a related discipline

Tools

GA4

Excel

HTML email tools

Job description

Salt is seeking a data‑aware CRM marketer to build and optimise lifecycle journeys across portfolio brands. You will design segments, implement personalised communications, and govern consent, data quality, and campaign performance.

You will lead end-to-end lifecycle campaigns, test activities, and report on engagement, activation, retention, and revenue impact. Fluent English is required, Arabic desirable, with UAE market exposure.