CRM Lifecycle Lead – GCC Growth & Retention

Justlife Home Services; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Justlife is seeking a hands-on CRM Executive in Dubai to own the lifecycle of retention across email, push, SMS, and in-app channels.

You’ll build and ship campaigns, segment audiences, and ensure data accuracy, measuring KPIs to drive repeat bookings and CLV. Collaborate with Brand & Creative and regional teams to shape GCC strategy.

This role demands a data-driven mindset, attention to detail, and the ability to ship end-to-end campaigns that move the business.

Qualifications

• Hands-on with CRM tools such as Customer.io, Braze or CleverTap.
• Proven ability to build multi-channel lifecycle campaigns.
• Strong segmentation and data accuracy discipline.
• Analytical mindset with KPI-driven decision making.
• Detail-oriented and error-free execution.
• 2–4 years in CRM/lifecycle marketing for consumer apps or on-demand services.
• Bachelor’s degree or equivalent hands-on experience.

Responsibilities

• Own the CRM lifecycle across email, push, SMS, and in-app.
• Plan, segment, and evaluate campaigns; build automated flows.
• Coordinate with Brand & Creative and regional teams; maintain data accuracy.
• Run tests to improve send quality and performance metrics.
• Shape country and region strategy based on audience insights.

Skills

CRM tools

Multi-channel campaigns

Segmentation

Data accuracy

Analytical mindset

Attention to detail

2–4 years CRM experience

Education

Bachelor’s degree

Tools

Customer.io

Braze

CleverTap

Job description

Justlife is seeking a hands-on CRM Executive in Dubai to own the lifecycle of retention across email, push, SMS, and in-app channels.

You’ll build and ship campaigns, segment audiences, and ensure data accuracy, measuring KPIs to drive repeat bookings and CLV. Collaborate with Brand & Creative and regional teams to shape GCC strategy.

This role demands a data-driven mindset, attention to detail, and the ability to ship end-to-end campaigns that move the business.