Growth Marketing Executive (CRM & Lifecycle)

Client of Salt; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Job summary

Client of Salt seeks a CRM marketer to design and optimise lifecycle journeys across group and portfolio customer journeys in Abu Dhabi. You will build automated onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.

Fluent English is required with Arabic desirable; four to six years in CRM, lifecycle, or marketing automation is expected. Collaborate with tech, data, and analytics teams to ensure data quality and consent governance.

Qualifications

• Bachelor’s degree in marketing, communications, business, analytics, or related discipline.
• Fluent English is required; Arabic is desirable.
• Four to six years of CRM, lifecycle, email marketing, or marketing automation experience.
• Hands-on experience building automated journeys and audience segments.
• Strong knowledge of consent management, list hygiene, campaign governance, and quality assurance.

Responsibilities

• Lifecycle journey execution: Build automated journeys for onboarding, nurture, activation, retention, cross-sell, re-engagement, and service communications.
• Segmentation and personalisation: Create segments based on customer attributes, behaviour, lifecycle stage, and campaign engagement.
• Campaign operations: Build and deploy email, SMS, push, and other approved messaging campaigns using templates and governance.
• Testing and optimisation: Track engagement, conversion, unsubscribe, reactivation, and retention metrics and document learnings.
• Data governance and reporting: Resolve data-quality issues and ensure consent and preferences; maintain lists, journey inventories, and performance reports.
• Key deliverables: Automated lifecycle journeys, CRM campaign calendar, audience segmentation, journey documentation, measures of success, retention and reactivation.

Skills

Segmentation

Personalisation

Lifecycle marketing

A/B testing

Analytics

Email marketing

CRM platforms

Marketing automation

Email tools

SMS tools

GA4 basics

Excel

HTML email

Education

Bachelor's degree in marketing

Tools

CRM platforms

Marketing automation

Email tools

SMS tools

GA4 basics

Excel

HTML email

Job description

Execute and optimise CRM and lifecycle marketing across group and portfolio customer journeys. The role uses segmentation, automation, and personalised communications to improve conversion, engagement, retention, and customer value.

Key responsibilities

Lifecycle journey execution

• Build automated journeys for onboarding, nurture, activation, retention, cross‑sell, re‑engagement, and service communications.
• Translate strategy into clear journey logic, triggers, timing, and channel sequences and test each journey thoroughly before launch.

Segmentation and personalisation

• Create segments based on customer attributes, behaviour, lifecycle stage, and campaign engagement.
• Apply personalisation and dynamic content while maintaining contact policies that prevent over‑communication.

Campaign operations

• Build and deploy email, SMS, push, and other approved messaging campaigns using agreed templates and governance.
• Manage scheduling, approvals, suppression logic, consent rules, quality assurance, and campaign taxonomy.

Testing and optimisation

• Test subject lines, messaging, send times, offers, creative, journey steps, and audience treatments.
• Track engagement, conversion, unsubscribe, reactivation, and retention metrics and document learnings.

Data governance and reporting

• Work with Technology, Data and Marketing Analytics teams to resolve data‑quality and tracking issues.
• Ensure consent and customer preferences are followed and maintain clean lists, journey inventories, and performance reports.

Key deliverables

• Automated lifecycle journeys
• CRM campaign calendar
• Audience segmentation
• Campaign QA and deployment
• Lifecycle dashboard
• Testing log
• Consent and suppression governance
• Journey documentation
• Measures of success: Conversion and activation rate
• Retention and reactivation
• CRM‑attributed revenue or qualified actions
• Engagement quality
• Unsubscribe and complaint rates
• Journey error rate
• QA accuracy
• Experimentation uplift

Qualifications

• Bachelor s degree in marketing, communications, business, analytics, or a related discipline.
• Fluent English is required; Arabic is desirable.

Required experience

• Four to six years of CRM, lifecycle, email marketing, or marketing automation experience.
• Hands‑on experience building automated journeys and audience segments.
• Strong knowledge of consent management, list hygiene, campaign governance, and quality assurance.

Technical skills

• CRM and marketing automation platforms
• Email and SMS tools
• Segmentation
• Journey orchestration
• A/B testing
• GA4 fundamentals
• Excel
• HTML email fundamentals
• Consent management
• Campaign analytics

Core competencies

Sound strategic and commercial judgement appropriate to the role level. Ownership of outcomes, quality, and follow‑through.

Strong stakeholder management and collaboration across group and portfolio teams.

Clear written and verbal communication, including the ability to simplify complex information.

Strong prioritisation and execution in a fast‑evolving environment.

Curiosity, learning agility, and responsible use of data, digital tools, and AI.

Ideal candidate profile

A structured, data‑aware CRM marketer who enjoys building journeys, testing communications, and improving long‑term customer relationships.