Key Account Manager-SS

IFFCO Group; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

IFFCO Group in the United Arab Emirates seeks an experienced sales leader to manage a field sales team across general trade channels. You will supervise route plans, ensure daily stock reconciliation, and drive on-time delivery, display, and compliance with the approved stock list.

You will recruit and coach sales representatives, execute sales plans and budgets to meet annual targets, implement brand activations and trade promotions, monitor KPIs, and prepare regular reports on sales,

Qualifications

• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.
• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.
• Bachelor degree in business or management related field; MBA desirable.

Responsibilities

• Manage the sales team and supervise routes to ensure plans.
• Drive distribution, visibility and display of products in outlets.
• Achieve distribution targets and ensure stock availability per plan.
• Provide training and coaching to personnel under supervision.
• Execute sales plans and brand activations, including promotions.
• Generate daily/monthly sales reports and monitor competitor activity.

Skills

Business Acumen

Communicating effectively

Customer Centricity

Negotiation Skills

Ownership & Result Orientation

Planning & Decision Making

Self and Team Management

Selling Effectively

Target setting

Consumer Analysis & Insights / Market

Education

Bachelor degree in business or management

MBA degree desirable

Job description

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Manage the assigned sales team with general trade channels. Ensure that effective supervision and management of all aspects of sales assignment.

• Ensure all sales routes under supervision have up to date route plans.
• To ensure that salesmen under area reconcile their stocks and cash deposit on a daily basis.
• Directly responsible for collection / reconciliation from company approved credit customers
• Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
• Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.
• Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.
• Review daily the service levels, sales volume and return performance by route with each
• Responsible for the achievement of distribution targets under area of supervision.
• To ensure the correct visibility and display of products in all outlets is as per the company agreed standards.
• Responsible for wastage control for all routes and outlets under supervision.
• Responsible and accountable for ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.
• Responsible for implementing Planograms across outlets and categories.
• Training and coaching of personnel under direct supervision.
• Execute Sales plans and budgets to achieve & exceed annual sales objectives.
• Responsible for conceptualizing and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.
• Responsible for monitoring & implementing POP (Proof of Performance) at the store level & devising promotional strategies to increase sales.
• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).
• Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)
• Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.

KPIs

• Volume and Value target achievement
• Distribution and Visibility Enhancement
• Assortment management, to ensure 100% MSL availability
• Listing of NPDs
• Accounts Receivable and Reconciliation
• Reduce Market Return
• TMI management
• Development of personnel

Work experience requirement

• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.
• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales

Qualification

Must have a Bachelor degree in business or management related field.
MBA degree in business or management related field is desirable.

Business Acumen

Communicating effectively

Customer Centricity

Negotiation Skills

Ownership & Result Orientation

Planning & Decision Making

Self and Team Management

Selling Effectively

Target setting

Consumer Analysis & Insights / Marketing Research