Area Development Manager - SS

IFFCO Group; United Arab Emirates; On-site; AED 120,000 - 240,000; Full time

Job summary

IFFCO Group is seeking a Sales Manager to lead a field sales team across general trade channels in the UAE. You will supervise route planning, stock reconciliations, and daily cash deposits while ensuring targets are met.

You will oversee collections with credit customers, drive distribution and visibility, and execute brand activations and promotions to sustain competitive advantage. Strong leadership and planning are required.

Qualifications

• Bachelor degree in business or management field is required.
• MBA degree in business or management is desirable.
• 1–3 years’ experience in a similar UAE role with management exposure.
• Total 3–5 years in FMCG, preferably food products sales.

Responsibilities

• Supervise and manage a sales team across general trade channels.
• Ensure all routes have up-to-date route plans and correct stock levels.
• Reconcile stocks and daily cash deposits with team members.
• Oversee collections from company-approved credit customers.
• Achieve distribution targets and ensure proper visibility in outlets.
• Conduct regular store visits and monitor service levels and display.
• Execute brand activations and promotional campaigns to gain competitive advantage.
• Develop planograms and ensure accurate shelf presentation across outlets.
• Train and coach personnel; generate regular sales and market reports.

Skills

Sales management

People management

Trade marketing

Forecasting

Negotiation

Planning

Reporting

Brand activation

Education

Bachelor's degree in business/management

MBA desirable

Tools

Planograms

Job description

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Manage the assigned sales team with general trade channels. Ensure that effective supervision and management of all aspects of sales assignment.

• Ensure all sales routes under supervision have up to date route plans.
• To ensure that salesmen under area reconcile their stocks and cash deposit on a daily basis.
• Directly responsible for collection / reconciliation from company approved credit customers
• Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
• Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.
• Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.
• Review daily the service levels, sales volume and return performance by route with each
• Responsible for the achievement of distribution targets under area of supervision.
• To ensure the correct visibility and display of products in all outlets is as per the company agreed standards.
• Responsible for wastage control for all routes and outlets under supervision.
• Responsible and accountable for ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.
• Responsible for implementing Planograms across outlets and categories.
• Training and coaching of personnel under direct supervision.
• Execute Sales plans and budgets to achieve & exceed annual sales objectives.
• Responsible for conceptualizing and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.
• Responsible for monitoring & implementing POP (Proof of Performance) at the store level & devising promotional strategies to increase sales.
• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).
• Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)
• Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.

KPIs

• Volume and Value target achievement
• Distribution and Visibility Enhancement
• Assortment management, to ensure 100% MSL availability
• Listing of NPDs
• Accounts Receivable and Reconciliation
• Reduce Market Return
• TMI management
• Development of personnel

Work experience requirement

• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.
• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales

Qualification

Must have a Bachelor degree in business or management related field.
MBA degree in business or management related field is desirable.

Business Acumen

Communicating effectively

Customer Centricity

Negotiation Skills

Ownership & Result Orientation

Planning & Decision Making

Self and Team Management

Selling Effectively

Target setting

Consumer Analysis & Insights / Marketing Research