Assistant Regional Sales Manager

Tanqeeb; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Tanqeeb is seeking an experienced Sales Operations Lead in the UAE to oversee regional sales, lead supervisors and reps, and drive distribution coverage and new business opportunities. The role requires a strong track record in FMCG sales, customer management, and DSO control.

The ideal candidate will have a Bachelor’s degree with 10+ years’ FMCG sales experience, at least 3 years of managerial experience, and a valid UAE driving license. Fluency in MS Office/POS; SAP and Excel are a plus.

Qualifications

• Bachelor’s degree with 10+ years of FMCG sales experience; home & office delivery or bottled water preferred.
• Minimum 3 years of managerial experience leading field sales teams.
• Valid UAE driving license is essential.
• Proven track record in achieving sales, revenue, distribution and market-share targets.
• Experience in collections, aging and DSO; strong leadership and negotiation skills.
• Proficient with MS Office/POS; SAP and advanced Excel are a plus.

Responsibilities

• Oversee sales operations in the region to meet targets against budget.
• Lead, coach, and motivate Sales Supervisors and Representatives.
• Set targets, allocate territories, and deploy manpower regionally.
• Develop sales strategies, route plans, and market coverage.
• Monitor performance and take corrective actions to close gaps.
• Drive distribution, customer acquisition, and strengthen relationships.
• Identify new opportunities and expand customer base across markets.
• Manage key accounts and ensure high service levels.
• Monitor customer issues and ensure timely resolution; zero major issues.
• Follow up on aging, collections, payments, and asset protection.
• Monitor DSO and achieve collection targets.
• Plan and optimize operations for productivity and cost efficiency.
• Ensure on-time delivery in coordination with internal teams.
• Prepare reports on sales achievement, distribution, and productivity.
• Enforce company policies, conduct, dress standards, and safe driving.

Skills

FMCG sales

Home & Office delivery

Key account management

Collections & aging

DSO management

Leadership

Communication

Negotiation

Analytical

MS Office / POS / SAP

Education

Bachelor's degree in FMCG or related field

Tools

SAP

Advanced Excel

Job description

• Oversee the sales operations within the assigned region and ensure achievement of sales, revenue, volume, and market-share targets against budget.

• Lead, direct, coach, and motivate Sales Supervisors and Sales Representatives to deliver consistent business performance.

• Set individual and team sales targets, allocate territories, and ensure effective manpower deployment across the assigned region.

• Develop and implement sales strategies, route plans, and market coverage plans to maximize distribution and customer penetration.

• Monitor daily, weekly, and monthly sales performance against targets and take corrective actions to close performance gaps.

• Drive distribution coverage and customer acquisition, while strengthening relationships with existing customers.

• Identify new business opportunities and expand the customer base across assigned markets and channels.

• Manage key and major customer accounts, ensuring high service levels and strong customer relationships.

• Monitor customer complaints and ensure timely resolution, maintaining zero major issues pending.

• Follow up with Supervisors on customer aging, collections, outstanding payments, and company assets to maintain healthy receivables.

• Monitor Daily Sales Outstanding (DSO) and ensure collection targets are achieved.

• Plan, evaluate, and optimize sales operations to improve productivity, efficiency, and cost effectiveness.

• Ensure on-time delivery and service to customers in coordination with relevant internal teams.

• Prepare and review reports covering sales achievement, distribution, market coverage, adherence, attendance, collections, and team productivity.

• Ensure all team members comply with company policies, procedures, code of conduct, dress standards, and safe driving practices.

Desired Candidate Profile

• Bachelor’s degree with 10+ years of FMCG sales experience, preferably in Home & Office Delivery or the bottled water industry.

• Minimum 3 years of managerial experience with proven success in leading field sales teams.

• Valid UAE Driving License is essential.

• Strong track record in achieving sales, revenue, volume, distribution, and market-share targets.

• Experienced in customer acquisition, key account management, collections, aging, and DSO.

• Strong leadership, communication, negotiation, analytical, and problem-solving skills.

• Proficient in Microsoft Office/POS systems; SAP and Advanced Excel are an advantage.

• Results-oriented, customer-focused, proactive, and commercially driven, with strong ownership and team-management capabilities.