Area Development Manager - Chicken

IFFCO Group; United Arab Emirates; On-site; AED 67,000 - 100,000; Full time

Job summary

IFFCO Group is seeking an Area Development Manager for Chicken to lead the sales team and dominate the assigned area and category in the UAE. You will supervise distribution, visibility, and planogram compliance while driving plans and budgets to meet annual objectives.

The role requires a Bachelor’s in business/management (MBA desirable) and 3–5 years in FMCG, with 1–3 years in UAE. Expect field leadership, Route management, and performance reviews across outlets.

Qualifications

• Must have 1 to 3 years’ experience in a similar UAE FMCG role.
• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.
• Bachelor degree in business or management; MBA desirable.

Responsibilities

• Achieve the Sales AOP – Value and Volume for the specified area and category.
• Execute Sales plans and budgets to achieve and exceed annual sales objectives.
• Forecast monthly promo activity and ensure execution as per the plan.
• Monitor service levels and sales volume by route with each sales representative.
• Ensure distribution targets and correct visibility per planogram.
• Deliver monthly sales volume and returns targets as per AOP.
• Manage correct stock to service outlets per company standards.
• Lead and supervise a team of sales representatives to achieve targets.
• Compile daily/monthly reports on sales achievements and competitor activities.

Skills

Business Acumen

Negotiation Skills

Customer Centricity

Planning & Decision Making

Communication

Team Management

Education

Bachelor degree in business or management

MBA desirable

Job description

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Title: Area Development Manager - Chicken

Description:

Job Summary

Manage the assigned sales team, coverage area and products. Ensure that effective supervision and management of all aspects of sales channel stream and area.

Roles & Responsibilities

• Responsible for achieving the Sales AOP – Value and Volume for the specified area and category
• Execute Sales plans and budgets to achieve & exceed annual sales objectives.
• Monthly forecasting of promo activity and ensure execution as per the plan
• Review daily the service levels and sales volume and return performance by route with each sales representative.
• Responsible for the achievement of distribution targets under area of supervision.
• Responsible to deliver monthly sales volume and returns target as per AOP
• To ensure the correct visibility and availability of products in all outlets is as per the planogram and share of shelf.
• Responsible for wastage control for all routes and outlets under supervision.
• Directly responsible for collection / reconciliation from company approved credit customers
• Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.
• Accountable of ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.
• Responsible for implementing Planograms across outlets and categories.
• Responsible for conceptualizing and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.
• Responsible for monitoring & implementing POP (Proof of Performance) at the store level & devising promotional strategies to increase sales.
• Customer Relationship management
• Ensure to conduct Area-wise Quarterly Reviews with each customer
• Ensure all sales routes under supervision have up-to-date route plans.
• Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
• Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.
• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).
• Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.
• Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)
• Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.

KPIs

• Volume and Value target achievement
• Distribution and Visibility Enhancement
• Assortment management, to ensure 100% MSL availability
• Listing of NPDs
• Accounts Receivable and Reconciliation
• Reduce Market Return
• TMI management
• Development of personnel

Work Experience Requirement

• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.
• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.

Qualification

Must have a Bachelor degree in business or management related field.
MBA degree in business or management related field is desirable.

Competencies

Business Acumen Communicating effectively Customer Centricity Negotiation Skills Ownership & Result Orientation Planning & Decision Making Self and Team Management Target setting Selling Effectively