Sales Supervisor

Areen Middle East LLC; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Areen Middle East LLC in Dubai seeks an experienced Sales Manager to supervise and drive the FMCG sales team across Modern Trade, Traditional Trade, Key Accounts and Pharmacy channels in the UAE.

You will plan routes, monitor KPIs, coach field staff, coordinate with warehouses and finance for orders and collections, and deliver market feedback to Sales Management.

Qualifications

• Bachelor's degree is required.
• 7–10 years FMCG sales experience in the UAE.
• Experience supervising field sales teams (salesmen, merchandisers, etc.).
• Strong knowledge of UAE FMCG market and Retail channels.
• Experience in Modern Trade, Traditional Trade, Key Accounts and/or Pharmacy channels.
• Strong leadership, negotiation, communication, and customer-management skills.
• Target-oriented with strong commercial and analytical abilities.
• Proficiency in MS Office, especially Excel.
• Valid UAE driving license.

Responsibilities

• Achieve monthly and annual sales targets for assigned territories and channels.
• Supervise, motivate, and monitor the sales team performance.
• Plan daily sales routes, customer coverage, and field activities.
• Develop and maintain relationships with customers and key outlets.
• Drive distribution, SKU penetration, and market expansion.
• Ensure effective promotions, merchandising, pricing and visibility.
• Monitor competitor activities and market trends.
• Coach team members to improve productivity through field visits.
• Coordinate with Warehouse, Logistics, Finance and Operations for order fulfillment and collections.
• Monitor sales KPIs: outlet coverage, productive calls, strike rate, collections and team performance.
• Prepare regular sales reports and provide market feedback to Sales Management.
• Ensure compliance with company sales policies, processes and reporting.

Skills

Leadership

Negotiation

Communication

Customer management

MS Office

Education

Bachelor's degree in Commerce, Business Administration, Sales, Marketing, or related field

Tools

MS Excel

Job description

Job Purpose

To supervise and drive the sales team to achieve sales targets in line with sales plans and strategies expand market coverage strengthen customer relationships and ensure effective execution across strong Modern Trade Traditional Trade Key Accounts and Pharmacy channels strong in the UAE.

Key Responsibilities

• Achieve monthly and annual sales targets for assigned territories channels
• Supervise motivate and monitor the performance of the sales team
• Plan daily sales routes customer coverage and field activities
• Develop and maintain strong relationships with customers and key outlets
• Drive distribution product availability SKU penetration and market expansion
• Ensure effective execution of promotions merchandising pricing and visibility
• Monitor competitor activities market trends and customer requirements
• Conduct regular field visits and coach team members to improve productivity
• Coordinate with Warehouse Logistics Finance and Operations teams for smooth order fulfillment and collections
• Monitor sales KPIs outlet coverage productive calls strike rate collections and team performance
• Prepare regular sales reports and provide market feedback to Sales Management
• Ensure compliance with company sales policies processes and reporting requirements

Bachelor's degree in Commerce, Business Administration, Sales, Marketing, or related field required. 7–10 years of FMCG sales experience, especially in sales and distribution operations, in the UAE. Proven experience in supervising field sales teams, including salesmen, merchandisers, etc. Good knowledge of UAE FMCG market and Retail channels. Experience in Modern Trade, Traditional Trade, Key Accounts and/or Pharmacy channels. Strong leadership, negotiation, communication, and customer-management skills. Target-oriented with strong commercial and analytical abilities. Good knowledge of MS Office, particularly Excel. Valid UAE driving license.