Growth-Focused Performance Marketing Specialist

First Response Healthcare; Dubai; On-site; AED 201,000 - 312,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Fastest career growth

Job summary

First Response Healthcare in Dubai is seeking a Performance Marketing Specialist to plan, launch, manage and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok and Snapchat.

You will test ad copies, creatives, and audiences, monitor performance, analyze data, and drive improvements in CPA and ROAS while forecasting budgets and staying ahead of industry trends. Healthcare experience is a plus, but strong SEM expertise and hands-on analytics are essential.

Qualifications

• Proven SEM success with PPC campaigns across Google, Meta and Snapchat.
• 3+ years in digital marketing; healthcare experience is a plus.
• Understanding of bidding strategies and campaign architecture.
• Experience with A/B testing, audience segmentation, and scaling campaigns.
• Strong analytics skills with GA/GA4 and GTM experience.
• Basic web tech skills and ability to work with WordPress/HTML/CSS/JS.

Responsibilities

• Plan, launch, manage, and optimize paid campaigns across multiple platforms.
• Create, test, and iterate ad copies, creatives, and audience segments.
• Monitor performance, optimize CPA, and improve ROAS.
• Conduct keyword research and expand targeting to boost results.
• Track results, prepare performance reports, and deliver insights.
• Manage budgets, forecast monthly spend, and ensure cost efficiency.
• Stay updated on industry trends and platform best practices.

Skills

SEM management

PPC campaigns

Analytics GA/GA4

A/B testing

Audience segmentation

Web tech basics

Arabic language

Tools

WordPress

HTML/CSS/JS

Job description

First Response Healthcare in Dubai is seeking a Performance Marketing Specialist to plan, launch, manage and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok and Snapchat.

You will test ad copies, creatives, and audiences, monitor performance, analyze data, and drive improvements in CPA and ROAS while forecasting budgets and staying ahead of industry trends. Healthcare experience is a plus, but strong SEM expertise and hands-on analytics are essential.