Performance Marketing Specialist

First Response Healthcare; Dubai; Vor Ort; AED 201.000 - 312.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Annual bonus

Fastest career growth

Zusammenfassung

First Response Healthcare in Dubai is seeking a Performance Marketing Specialist to plan, launch, manage and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok and Snapchat.

You will test ad copies, creatives, and audiences, monitor performance, analyze data, and drive improvements in CPA and ROAS while forecasting budgets and staying ahead of industry trends. Healthcare experience is a plus, but strong SEM expertise and hands-on analytics are essential.

Qualifikationen

• Proven SEM success with PPC campaigns across Google, Meta and Snapchat.
• 3+ years in digital marketing; healthcare experience is a plus.
• Understanding of bidding strategies and campaign architecture.
• Experience with A/B testing, audience segmentation, and scaling campaigns.
• Strong analytics skills with GA/GA4 and GTM experience.
• Basic web tech skills and ability to work with WordPress/HTML/CSS/JS.

Aufgaben

• Plan, launch, manage, and optimize paid campaigns across multiple platforms.
• Create, test, and iterate ad copies, creatives, and audience segments.
• Monitor performance, optimize CPA, and improve ROAS.
• Conduct keyword research and expand targeting to boost results.
• Track results, prepare performance reports, and deliver insights.
• Manage budgets, forecast monthly spend, and ensure cost efficiency.
• Stay updated on industry trends and platform best practices.

Kenntnisse

SEM management

PPC campaigns

Analytics GA/GA4

A/B testing

Audience segmentation

Web tech basics

Arabic language

Tools

WordPress

HTML/CSS/JS

Jobbeschreibung

As a part of business expansion, we are currently hiring Performance Marketing Specialist

ESSENTIAL DUTIES & RESPONSIBILITIES

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok, and Snapchat.
• Create and test ad copies, creatives, and audience segments to improve lead quality, conversions, and campaign performance.
• Monitor daily campaign performance and make data-driven optimizations to control CPA, improve ROAS, and maximize results.
• Conduct ongoing keyword research, discovery, expansion, and optimization to improve campaign targeting and performance.
• Track and analyze campaign results, prepare performance reports, and provide actionable insights and recommendations.
• Manage advertising budgets, forecast monthly spends, and ensure cost efficiency and optimal use of campaign budgets.
• Stay updated on industry trends, platform updates, best practices, and emerging technologies in performance marketing and paid advertising.

Qualifications

JOB SKILLS & QUALIFICATIONS:

• Proven SEM experience and success managing PPC campaigns across Google, Meta, and Snapchat ads. Preferably from an agency background.
• 3+ years' experience in the digital marketing field. Healthcare experience is a plus.
• Strong understanding of campaign structures and bidding strategies (Max Conversions, tCPA, tROAS, PMax, Demand Gen)
• Proven experience in A/B testing, audience segmentation, and scaling winning campaigns
• Strong analytical skills with hands-on experience in Google Analytics and Google Tag Manager (server-side tagging is a plus)
• Experience with A/B testing and conversion rate optimization.
• Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints.
• Flexibility, initiative, and ability to work independently.
• Strong written, verbal, and communication skills, Arabic is a plus.

COMPENSATION & REWARDS

• Compensation is one of the best in the industry along with other benefits.
• Attractive Reward Program
• Annual Performance based bonus
• Fastest career growth

We expect our team to give their best and understand the need to provide them with the best. We respect hard-work, sincerity and innovation, and encourage diversity at work.