Performance Marketing Specialist

Persian Horizon; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Persian Horizon in Dubai, United Arab Emirates is seeking a highly analytical and results-driven Performance Marketing Specialist to manage, optimize, and scale paid campaigns across Meta, Google, LinkedIn, and YouTube.

The role emphasizes lead generation, funnel optimization, conversion tracking, audience targeting, and data‑driven strategies to improve ROAS and reduce CPL while aligning with business growth.

Qualifications

• Minimum 3–5 years of experience in performance marketing or digital advertising.
• Strong hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Analytics.
• Solid understanding of CPL optimization, conversion tracking, and retargeting strategies.
• Experience managing medium to high advertising budgets and interpreting data for rapid optimization.

Responsibilities

• Plan, launch, and optimize campaigns across Meta, Google, LinkedIn, and YouTube ads.
• Manage budgets and monitor daily performance to improve lead quality and conversion rates.
• Collaborate with web developers and content teams to optimize landing pages and lead forms.
• Build platform-specific audience strategies, including retargeting and funnel optimization.
• Configure and monitor tracking (Meta Pixel, Google Analytics, UTM) and prepare performance reports.
• Coordinate with CRM and automation systems to ensure correct lead flow and attribution.

Skills

Performance marketing

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Google Analytics

CPL optimization

Conversion tracking

Retargeting strategies

Ad budget management

Campaign scaling

Tools

Meta Pixel

UTM tracking

Job description

Dubai, United Arab Emirates | Posted on 05/06/2026

Persian Horizon is looking for ahighly analytical and results-driven Performance Marketing Specialist tomanage, optimize, and scale paid advertising campaigns across multiple digitalplatforms.

The ideal candidate must havestrong hands-on experience in lead generation campaigns, funnel optimization,conversion tracking, audience targeting, and campaign scaling.

This role is focused ongenerating qualified leads, improving conversion efficiency, reducingacquisition costs, and supporting overall business growth through data-drivenmarketing strategies.

The candidate must understandboth performance marketing and funnel logic — not just ad management.

Key Responsibilities

Paid Advertising Management

Plan, launch, and optimizecampaigns across:

• Meta Ads
• Google Ads
• LinkedIn Ads
• YouTube Ads (preferred)

Manage campaign budgets and dailyperformance monitoring

Improve lead quality andconversion rates

Scale campaigns while maintainingefficient CPL

Funnel & ConversionOptimization

Work closely with web developerand content team to improve:

• landing pages
• lead forms
• conversion flow
• Identify and reduce drop-offpoints in the funnel
• Support A/B testing forcreatives, copy, and landing pages

Audience & Campaign Strategy

Build and optimize:

• Develop platform-specificstrategies for:
• retargeting

Tracking & Analytics

Configure and monitor:

• Meta Pixel
• Google Analytics
• conversion tracking
• UTM tracking
• Analyze campaign performance andprepare reports
• Identify opportunities foroptimization and scaling

CRM & Automation Support

• Coordinate with CRM andautomation systems
• Ensure lead flow and attributionare functioning correctly
• Support WhatsApp, email, and leadnurturing automation where required

Coordinate with:

• content writer
• designer
• sales team
• Ensure all campaigns are alignedwith business objectives and sales requirements

Requirements

Skills &Qualifications

Minimum 3–5 years of experiencein performance marketing or digital advertising

Strong hands-on experience with:

• Meta Ads Manager
• Google Ads
• LinkedIn Campaign Manager
• Google Analytics

Strong understanding of:

• CPL optimization
• conversion tracking
• retargeting strategies
• Experience managing medium tohigh advertising budgets
• Strong analytical and reportingskills
• Ability to interpret data andmake optimization decisions quickly
  

Preferred Experience

Candidates with experience in thefollowing industries will be preferred:

• Investment
• Finance
• Business Consulting
• High-ticket lead generation
• Luxury brands

The candidate will be evaluatedbased on:

• Conversion rate improvement
• Campaign scaling efficiency
• ROAS / revenue contribution
• Reporting accuracy
• Speed of optimization and testing
  

This role is not limited torunning ads.

We are looking for aperformance-focused marketer who understands:

• customer acquisition
• funnel optimization
• revenue-focused marketing

The ideal candidate must thinkstrategically, optimize continuously, and contribute directly to businessgrowth.