Performance marketing specialist

REDTAG; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

REDTAG is seeking a hands-on performance marketer to lead paid campaigns across Google, Meta, Snapchat, and TikTok from strategy to daily optimization.

You will own budgets, set bidding strategies, and test audiences to drive efficient spend and strong ROAS in a Dubai-based role. Collaboration with design, brand, and analytics teams will shape creative and measurement.

Qualifications

• 2+ years of hands-on paid campaigns across Google, Meta, Snapchat, and TikTok.
• Proven track record managing significant budgets and achieving performance targets.
• Strong knowledge of tracking, attribution, and platform pixels/APIs.
• Proficiency with analytics tools (GA4) and Excel reporting.
• Data-driven, self-starter, and ownership of performance outcomes.
• Understanding of brand marketing and measuring brand impact alongside performance results.
• Experience with cohort analysis, segmentation, and LTV optimization.
• GCC/regional market experience is a plus.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, Snapchat, and TikTok.
• Own budget allocation, bidding, and pacing to hit ROAS/CPA targets.
• Develop audience segmentation and testing frameworks per channel.
• Monitor daily performance, run A/B tests, and optimize toward conversions.
• Coordinate with design to tailor assets for each platform.
• Set up tracking, pixels, and conversion events.
• Report KPIs like spend, CPA, ROAS, CVR, CTR and derive insights.
• Support brand campaigns to build awareness and recall.
• Collaborate with brand and content teams on messaging and launches.
• Build and analyze customer cohorts by acquisition channel and date.
• Use cohort insights to refine targeting and lookalike audiences.
• Shift budget to high-value segments.

Skills

Paid media management

Campaign optimization

Analytics

Excel/reporting

Tools

GA4

Pixels

Job description

We're looking for a hands-on performance marketer to plan, execute, and optimize paid campaigns across Google, Meta, Snapchat, and TikTok. You'll own campaign performance end-to-end, from strategy to daily optimization, driving measurable growth and efficient spend.

Key Responsibilities

• Build, launch, and manage paid campaigns across Google Ads (Search, Shopping, PMax, Display), Meta (Facebook/Instagram), Snapchat, and TikTok.
• Own budget allocation, bidding strategy, and pacing across platforms to hit ROAS/CPA targets.
• Develop audience segmentation, targeting, and creative testing frameworks for each channel.
• Monitor daily performance, run A/B tests, and optimize toward conversion and efficiency goals.
• Manage the creative pipeline in partnership with design teams, tailoring assets to each platform's format and audience.
• Set up and maintain tracking, pixels, conversion events, and attribution.
• Report on KPIs (spend, CPA, ROAS, CVR, CTR) and deliver actionable insights to stakeholders.
• Support brand campaigns that build awareness, consideration, and recall, ensuring consistent brand voice and visual identity across all paid channels.
• Collaborate with the brand and content teams on campaign concepts, messaging, and launches that balance brand building with performance goals.
• Build and analyze customer cohorts (by acquisition channel, campaign, first-purchase date, and behavior) to track retention, repeat purchase, and lifetime value.
• Use cohort insights to refine targeting, retargeting, and lookalike audiences, and to shift budget toward the highest-value segments.

Key KPIs

• Performance: spend, CPA, ROAS, CVR, CTR, CPC, and CAC.
• Branding: reach, impressions, frequency, CPM, video view rate (VTR), engagement rate, follower growth, share of voice, branded search volume, and brand lift (awareness and ad recall).
• Cohort and segmentation: retention rate by cohort, repeat purchase rate, customer lifetime value (LTV), LTV:CAC ratio, payback period, average order value by segment, and churn rate.

Requirements

• 2+ years of hands-on experience running paid campaigns across Google, Meta, Snapchat, and TikTok.
• Proven track record managing significant budgets and hitting performance targets.
• Strong grasp of tracking, attribution, and platform pixels/APIs.
• Fluency with analytics tools (GA4, platform managers) and Excel/reporting.
• Data-driven, self-starting, and comfortable owning performance outcomes.
• Understanding of brand marketing principles and how to measure brand impact alongside performance results.
• Experience with cohort analysis, customer segmentation, and LTV-focused optimization.
• GCC/regional market experience is a plus.