Growth-Driven Performance Marketing Specialist

Persian Horizon; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Persian Horizon in Dubai, United Arab Emirates is seeking a highly analytical and results-driven Performance Marketing Specialist to manage, optimize, and scale paid campaigns across Meta, Google, LinkedIn, and YouTube.

The role emphasizes lead generation, funnel optimization, conversion tracking, audience targeting, and data‑driven strategies to improve ROAS and reduce CPL while aligning with business growth.

Qualifications

• Minimum 3–5 years of experience in performance marketing or digital advertising.
• Strong hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Analytics.
• Solid understanding of CPL optimization, conversion tracking, and retargeting strategies.
• Experience managing medium to high advertising budgets and interpreting data for rapid optimization.

Responsibilities

• Plan, launch, and optimize campaigns across Meta, Google, LinkedIn, and YouTube ads.
• Manage budgets and monitor daily performance to improve lead quality and conversion rates.
• Collaborate with web developers and content teams to optimize landing pages and lead forms.
• Build platform-specific audience strategies, including retargeting and funnel optimization.
• Configure and monitor tracking (Meta Pixel, Google Analytics, UTM) and prepare performance reports.
• Coordinate with CRM and automation systems to ensure correct lead flow and attribution.

Skills

Performance marketing

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Google Analytics

CPL optimization

Conversion tracking

Retargeting strategies

Ad budget management

Campaign scaling

Tools

Meta Pixel

UTM tracking

Job description

Persian Horizon in Dubai, United Arab Emirates is seeking a highly analytical and results-driven Performance Marketing Specialist to manage, optimize, and scale paid campaigns across Meta, Google, LinkedIn, and YouTube.

The role emphasizes lead generation, funnel optimization, conversion tracking, audience targeting, and data‑driven strategies to improve ROAS and reduce CPL while aligning with business growth.