Global Brand Director - Fintech & Crypto (Remote)

EMCD; Dubai; On-site; AED 300,000 - 550,000; Full time

Benefits offered by this job

Fully remote format

28 calendar days vacation + 12 bonus

Paid sick leave

Professional development support

Meaningful impact

Job summary

EMCD is seeking a Brand Director to shape its voice and perception across markets. You will report to the CEO and collaborate with product, sales and business development while building or reshaping the brand marketing function.

This fully remote role offers extensive time off and a remit to drive high-impact campaigns, performance metrics, and global partnerships across the crypto ecosystem.

Qualifications

• 7 years in brand/marketing leadership, ideally in fintech crypto or digital agencies.
• Proven track record of high-ROI brand campaigns.
• Strong expertise in creative strategy, PR, SMM and influencer marketing.
• Data-driven mindset with hands-on experience in campaign performance tools.
• Fluency in English and Russian is essential; Arabic or Spanish are a plus.

Responsibilities

• Design and lead EMCD's global brand strategy across B2B, B2C and institutional channels.
• Define and monitor core brand and campaign KPIs (ROI, Share of Voice, CPA, CTR).
• Build and manage a high-performing brand marketing team with clear objectives.
• Own the global brand platform and visual/verbal identity.
• Lead integrated campaigns across PR, digital, influencer and partnerships.
• Optimize brand marketing budgets and campaign performance.
• Ensure brand consistency and oversee sponsorships and events.

Skills

Brand leadership

Marketing leadership

Influencer marketing

Creative strategy

PR

SMM

Campaign analytics

English fluency

Russian fluency

Job description

EMCD is seeking a Brand Director to shape its voice and perception across markets. You will report to the CEO and collaborate with product, sales and business development while building or reshaping the brand marketing function.

This fully remote role offers extensive time off and a remit to drive high-impact campaigns, performance metrics, and global partnerships across the crypto ecosystem.