Global Brand Director - Crypto & Fintech storyteller

Bitunix Fintech LLC; Dubai; Hybrid; AED 300,000 - 600,000; Full time

Job summary

Bitunix Fintech LLC seeks a dynamic Brand Director to lead global brand strategy for a crypto exchange, rooted in user-centric storytelling from Dubai. You will shape narratives, unify identity across channels, and drive emotional resonance for both new users and seasoned traders.

Collaborating with product, growth, design and customer support, you will localize strategies for diverse markets, measure impact, and push creative excellence with internal teams and external agencies.

Qualifications

• 4 years of experience in brand strategy or marketing leadership, ideally in fintech or crypto.
• Proven track record scaling global brands with emotional resonance.
• Experience leading cross-functional teams and external agencies.
• Strong storytelling, communication, and presentation skills.
• Fluent in English; multilingual skills are a plus.

Responsibilities

• Lead development and execution of Bitunix global brand strategy.
• Maintain a strong, consistent brand identity and voice across all channels.
• Craft emotional brand narratives for a global audience.
• Champion user-centric branding grounded in community insights.
• Plan and run integrated multichannel campaigns to boost awareness and loyalty.
• Collaborate with management, product, growth, design, and support to ensure brand consistency.
• Localize brand strategies for different geographic markets.
• Analyze brand performance and feedback to refine strategies.
• Inspire internal teams and external partners to deliver top creative output.
• Foster strategic agility to respond to crypto space trends.

Skills

Brand strategy

Marketing leadership

Fintech/crypto experience

Global brand building

Storytelling

English fluency

Job description

Bitunix Fintech LLC seeks a dynamic Brand Director to lead global brand strategy for a crypto exchange, rooted in user-centric storytelling from Dubai. You will shape narratives, unify identity across channels, and drive emotional resonance for both new users and seasoned traders.

Collaborating with product, growth, design and customer support, you will localize strategies for diverse markets, measure impact, and push creative excellence with internal teams and external agencies.