Global PR & Communications Director - Crypto Brand (Remote)

EMCD; Dubai; Remote; AED 600,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote format

28 days annual vacation + 12 bonus

Paid sick leave

Professional development support

Meaningful impact

Job summary

EMCD is seeking a visionary Director of PR & Communication to architect and lead our global PR and brand messaging strategy. This role drives influencer marketing initiatives, builds media partnerships, and ensures cohesive communications across markets.

The position requires a strong leader with a track record in PR, influencer campaigns, and crisis management, fluent in English and Russian. Remote work is offered with broad geographic scope and scale.

Qualifications

• 8 years of progressive experience in PR, communications, and influencer marketing.
• Proven success in designing and executing integrated communication campaigns.
• Strong network of media contacts, influencers, and industry thought leaders.
• Excellent leadership, negotiation, and presentation abilities.
• Fluent in English and Russian; additional languages are a plus.

Responsibilities

• Lead and execute a comprehensive PR and communication strategy aligned with business objectives.
• Design and manage influencer marketing campaigns with a focus on cryptocurrency and blockchain audiences.
• Build and maintain partnerships with influencers, thought leaders and media outlets.
• Oversee all campaign phases from negotiations to performance evaluation.
• Manage media relations, press activities, and integrated campaigns.
• Develop and implement crisis communication plans to safeguard brand reputation.
• Direct content strategy and integrated PR campaigns to strengthen brand awareness.
• Ensure effective internal communication and cross-departmental alignment.
• Monitor PR and influencer KPIs, prepare analytical reports and optimize strategies.
• Lead, mentor, and develop the PR team; coordinate with external agencies.

Skills

Leadership

PR & Communications

Influencer Marketing

Crisis Management

Strategic Thinking

Job description

EMCD is seeking a visionary Director of PR & Communication to architect and lead our global PR and brand messaging strategy. This role drives influencer marketing initiatives, builds media partnerships, and ensures cohesive communications across markets.

The position requires a strong leader with a track record in PR, influencer campaigns, and crisis management, fluent in English and Russian. Remote work is offered with broad geographic scope and scale.