Director of PR & Communication

EMCD; Dubai; Remote; AED 600,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote format

28 days annual vacation + 12 bonus

Paid sick leave

Professional development support

Meaningful impact

Job summary

EMCD is seeking a visionary Director of PR & Communication to architect and lead our global PR and brand messaging strategy. This role drives influencer marketing initiatives, builds media partnerships, and ensures cohesive communications across markets.

The position requires a strong leader with a track record in PR, influencer campaigns, and crisis management, fluent in English and Russian. Remote work is offered with broad geographic scope and scale.

Qualifications

• 8 years of progressive experience in PR, communications, and influencer marketing.
• Proven success in designing and executing integrated communication campaigns.
• Strong network of media contacts, influencers, and industry thought leaders.
• Excellent leadership, negotiation, and presentation abilities.
• Fluent in English and Russian; additional languages are a plus.

Responsibilities

• Lead and execute a comprehensive PR and communication strategy aligned with business objectives.
• Design and manage influencer marketing campaigns with a focus on cryptocurrency and blockchain audiences.
• Build and maintain partnerships with influencers, thought leaders and media outlets.
• Oversee all campaign phases from negotiations to performance evaluation.
• Manage media relations, press activities, and integrated campaigns.
• Develop and implement crisis communication plans to safeguard brand reputation.
• Direct content strategy and integrated PR campaigns to strengthen brand awareness.
• Ensure effective internal communication and cross-departmental alignment.
• Monitor PR and influencer KPIs, prepare analytical reports and optimize strategies.
• Lead, mentor, and develop the PR team; coordinate with external agencies.

Skills

Leadership

PR & Communications

Influencer Marketing

Crisis Management

Strategic Thinking

Job description

About EMCD

EMCD is a top-tier technology company at the forefront of the crypto industry. Best known as the largest mining pool in the world we are building a seamless all-in-one ecosystem for digital asset management - combining secure wallets high-yield savings (Coinhold) instant P2P exchange and enterprise-grade infrastructure tools.

As we accelerate global expansion we are looking for a bold visionary Director of PR & Communication to architect and lead our PR & Communication strategy across markets and drive measurable impact at scale.

• Location: Remote
• Department: Executive Leadership

About the Role

As the Director of PR & Communication you will be the strategic leader driving our global public relations influencer marketing and brand communication initiatives. You will create and execute integrated strategies that align with business goals foster strong relationships with industry thought leaders and ensure consistent impactful messaging across all channels.

Key Responsibilities

• Lead and execute a comprehensive PR and communication strategy aligned with business objectives.
• Design and manage influencer marketing campaigns with a strong focus on cryptocurrency and blockchain audiences.
• Build and maintain partnerships with influencers thought leader and media outlets to expand brand visibility.
• Oversee all campaign phases from negotiations to performance evaluation.
• Manage media relations press activities and integrated communication campaigns.
• Develop and implement crisis communication plans to safeguard brand reputation.
• Direct content strategy and integrated PR campaigns to strengthen brand awareness.
• Ensure effective internal communication and cross-departmental alignment.
• Monitor PR and influencer marketing KPIs prepare analytical reports and optimize strategies.
• Lead mentor and develop the PR team; coordinate with external agencies and contractors.
• Manage PR budgets and ensure efficient allocation of resources.
• Collaborate with internal teams to ensure consistent and aligned brand messaging.

Requirements

• 8 years of progressive experience in PR communications and influencer marketing preferably in the cryptocurrency blockchain or fintech industries.
• Proven success in designing and executing integrated communication campaigns.
• Strong network of media contacts influencers and industry thought leaders.
• Excellent leadership skills with experience managing teams and external partners.
• Exceptional communication negotiation and presentation abilities.
• Strong crisis management skills and strategic thinking.
• Ability to manage multiple projects in a fast-paced environment.
• Data-driven mindset with experience in campaign measurement and optimization.
• Fluency in both English and Russian is essential in this role; additional languages (e.g. Arabic Spanish) are a plus.

What We Offer:

• Fully remote format - work from anywhere in the world with no geographical constraints.
• Extended time off - 28 calendar days of annual paid vacation plus 12 additional bonus days.
• Paid sick leave - with streamlined processes and no unnecessary bureaucracy.
• Professional development support - compensation for relevant courses certifications and training programs.
• Meaningful impact - real ownership of complex high-impact tasks and the opportunity to shape critical fintech infrastructure.

Why Join EMCD

• Join a global leader at a pivotal moment of growth.
• EMCD empowers its people to shape the future of digital finance.
• Be part of a high-impact fast-paced and innovative environment that values creativity accountability and excellence.