Brand Director

Bitunix Fintech LLC; Dubai; Híbrido; AED 300 000 - 600 000; Tempo integral

Resumo da oferta

Bitunix Fintech LLC seeks a dynamic Brand Director to lead global brand strategy for a crypto exchange, rooted in user-centric storytelling from Dubai. You will shape narratives, unify identity across channels, and drive emotional resonance for both new users and seasoned traders.

Collaborating with product, growth, design and customer support, you will localize strategies for diverse markets, measure impact, and push creative excellence with internal teams and external agencies.

Qualificações

• 4 years of experience in brand strategy or marketing leadership, ideally in fintech or crypto.
• Proven track record scaling global brands with emotional resonance.
• Experience leading cross-functional teams and external agencies.
• Strong storytelling, communication, and presentation skills.
• Fluent in English; multilingual skills are a plus.

Responsabilidades

• Lead development and execution of Bitunix global brand strategy.
• Maintain a strong, consistent brand identity and voice across all channels.
• Craft emotional brand narratives for a global audience.
• Champion user-centric branding grounded in community insights.
• Plan and run integrated multichannel campaigns to boost awareness and loyalty.
• Collaborate with management, product, growth, design, and support to ensure brand consistency.
• Localize brand strategies for different geographic markets.
• Analyze brand performance and feedback to refine strategies.
• Inspire internal teams and external partners to deliver top creative output.
• Foster strategic agility to respond to crypto space trends.

Conhecimentos

Brand strategy

Marketing leadership

Fintech/crypto experience

Global brand building

Storytelling

English fluency

Descrição da oferta de emprego

Location: Remote or Onsite (Dubai)
Reports To: VP
Department: Marketing

Position Overview:

We are seeking a dynamic and strategic Brand Director to lead the development and execution of Bitunixs global brand strategy. This role is pivotal in transforming Bitunix into a globally recognized usercentric and emotionally resonant brand within the cryptocurrency exchange space. The ideal candidate will bring a deep understanding of branding storytelling and digital finance combined with a passion for building communities and delivering impactful marketing initiatives. A key focus of the role will be to enhance branding across both online and offline channels ensuring a consistent engaging and highimpact presence in every user interaction.

Key Responsibilities:

• Lead the development and evolution of Bitunixs global brand positioning ensuring alignment with the companys longterm vision and core values.
• Establish and maintain a strong consistent brand identity and voice across all customer touchpoints and marketing channels.
• Craft a compelling and emotionally engaging brand narrative that resonates with a global audience from firsttime crypto users to experienced traders.
• Champion a usercentric approach to branding and marketing ensuring that all strategies are grounded in community needs and insights.
• Plan and execute integrated multichannel marketing campaigns that drive brand awareness engagement and loyalty.
• Collaborate closely with higher management as well as crossfunctional teams including product growth design and customer support to ensure brand consistency across all platforms and initiatives.
• Localize and adapt brand strategies to suit different geographic markets taking into account cultural nuances regulatory environments and user behaviors.
• Analyze brand performance through key metrics and customer feedback using insights to continuously refine and optimize brand strategies.
• Lead and inspire internal teams and external partners to deliver worldclass creative output that reflects the Bitunix brand.
• Foster a culture of strategic agility and continuous improvement enabling the brand to respond effectively to emerging trends in the digital finance and crypto space.

Qualifications:

• 4 years of experience in brand strategy marketing leadership or related roles preferably in fintech crypto or highgrowth tech companies.
• Proven success in building and scaling global brands with strong emotional resonance.
• Expertise in communitydriven and digitalfirst marketing strategies. Experience managing crossfunctional teams and external creative agencies.
• Deep understanding of the crypto/web3 ecosystem and its culture. Strong storytelling communication and presentation skills.
• Strategic thinker with a bias toward execution and measurable outcomes. Fluent in English; multilingual is a plus.