GCC Performance Marketing Lead — D2C & Marketplaces

Confidentiel; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Confidentiel in Dubai seeks a Performance Marketing Specialist to own and grow paid e-commerce revenue across the GCC, including Shopify websites and marketplaces such as Amazon, Noon and Namshi. You will set paid-media strategy, own the budget and P&L impact, and turn data into profitable, scalable growth for premium watches and jewelry.

You will manage marketplace advertising, drive funnel performance across Meta, Google, TikTok, and CRO improvements, and build dashboards to optimize ROAS and

Qualifications

• 5+ years of hands-on performance marketing in e-commerce.
• CRM lifecycle management experience.
• GCC market experience including UAE/KSA consumer behavior.
• Proven record of growing paid revenue on Shopify & GCC marketplaces.
• Track record of managing monthly budgets with accountability for ROAS and margin.
• Strong analytical skills: Excel/Google Sheets; comfortable with GA4, Power BI/Tableau.
• Solid knowledge of tracking and attribution (pixels, server-side APIs, UTMs, GTM).
• Fluent English; Arabic a plus.
• Bachelor's degree in marketing, business, analytics or related field.

Responsibilities

• Build and own annual and quarterly paid-media strategy, budget and channel mix for D2C and marketplaces.
• Own inorganic revenue forecasts and reallocate budget weekly by ROAS, inventory and margin by SKU.
• Plan and lead peak-season playbooks for Ramadan, Eid, Black Friday, etc.
• Run Amazon Ads end to end and manage Noon/Namshi sponsored placements.
• Drive PPC, keyword, ASIN and category targeting; protect branded search and manage TACoS.
• Coordinate with ops on listings, pricing, Buy Box, reviews and stock to improve ad performance.
• Scale D2C revenue via Meta, Snapchat, TikTok and Google with full funnel campaigns.
• Set up tracking (Pixel, Conversions API, GA4, GTM) and build dashboards for ROAS, CAC, LTV by channel/market/SKU.
• Run incrementality tests and geo-holdouts to measure true lift.
• Drive Online-to-Offline campaigns to bring traffic to physical stores; integrate paid media with CRM.

Skills

Paid media management

Amazon Ads

Noon/Namshi Ads

Meta Ads (Facebook/Instagram)

TikTok Shop

CRM lifecycle management

GA4 / Analytics

Excel / Google Sheets

Power BI / Tableau

English fluency

Arabic language (plus)

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Helium 10

Pacvue

GA4

Power BI

Tableau

Job description

Confidentiel in Dubai seeks a Performance Marketing Specialist to own and grow paid e-commerce revenue across the GCC, including Shopify websites and marketplaces such as Amazon, Noon and Namshi. You will set paid-media strategy, own the budget and P&L impact, and turn data into profitable, scalable growth for premium watches and jewelry.

You will manage marketplace advertising, drive funnel performance across Meta, Google, TikTok, and CRO improvements, and build dashboards to optimize ROAS and