Digital Marketing & E-commerce Manager | Luxury Fashion | GCC

Anitas Muse; Dubai; On-site; AED 223,000 - 357,000; Full time

Job summary

Anitas Muse, a luxury-focused brand in Dubai, seeks a hands-on Digital Marketing Lead to own UAE/GCC digital growth. You will manage Meta & Google Ads, shape e-commerce strategy on Shopify, and drive CRM programs while tracking KPIs to optimize CAC, conversion, and ROAS.

Collaborate closely with the Founder and creative team to launch and scale campaigns across the customer funnel. The role demands strong English, GCC market fluency, and a track record in luxury digital marketing, with

Qualifications

• Proven experience in luxury fashion, beauty or premium lifestyle.
• Strong understanding of the GCC luxury consumer and digital market.
• Hands-on Meta & Google Ads experience.
• Strong Shopify, e-commerce, CRM and analytics knowledge.
• Experience growing or launching brands in the GCC.
• Strong commercial and visual understanding of luxury.
• Excellent English.
• Dubai/GCC-based candidates strongly preferred.

Responsibilities

• Develop and execute digital acquisition strategy for UAE/GCC.
• Manage and optimise Meta & Google Ads.
• Develop e-commerce growth strategy and optimise Shopify.
• Manage email marketing, CRM and customer retention.
• Set up analytics, track KPIs and optimise CAC, conversion and ROAS.
• Build and test audiences, campaigns and creative hypotheses.
• Support product launches and develop the digital funnel from discovery to purchase.
• Work closely with the Founder and creative/SMM team.

Skills

Luxury fashion

GCC market knowledge

Meta & Google Ads

CRM & analytics

Brand growth in GCC

English proficiency

Visual luxury understanding

Tools

Shopify

Analytics tools

Job description

• Develop and execute digital acquisition strategy for UAE/GCC

• Manage and optimise Meta & Google Ads

• Develop e-commerce growth strategy and optimise Shopify

• Manage email marketing, CRM and customer retention

• Set up analytics, track KPIs and optimise CAC, conversion and ROAS

• Build and test audiences, campaigns and creative hypotheses

• Support product launches and develop the digital funnel from discovery to purchase

• Work closely with the Founder and creative/SMM team

Desired Candidate Profile

• Proven experience in luxury fashion, beauty or premium lifestyle

• Strong understanding of the GCC luxury consumer and digital market

• Hands-on Meta & Google Ads experience

• Strong Shopify, e-commerce, CRM and analytics knowledge

• Experience growing or launching brands in the GCC

• Strong commercial and visual understanding of luxury

• Excellent English

• Dubai/GCC-based candidates strongly preferred