Performance Marketing Specialist

Confidentiel; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Confidentiel in Dubai seeks a Performance Marketing Specialist to own and grow paid e-commerce revenue across the GCC, including Shopify websites and marketplaces such as Amazon, Noon and Namshi. You will set paid-media strategy, own the budget and P&L impact, and turn data into profitable, scalable growth for premium watches and jewelry.

You will manage marketplace advertising, drive funnel performance across Meta, Google, TikTok, and CRO improvements, and build dashboards to optimize ROAS and

Qualifications

• 5+ years of hands-on performance marketing in e-commerce.
• CRM lifecycle management experience.
• GCC market experience including UAE/KSA consumer behavior.
• Proven record of growing paid revenue on Shopify & GCC marketplaces.
• Track record of managing monthly budgets with accountability for ROAS and margin.
• Strong analytical skills: Excel/Google Sheets; comfortable with GA4, Power BI/Tableau.
• Solid knowledge of tracking and attribution (pixels, server-side APIs, UTMs, GTM).
• Fluent English; Arabic a plus.
• Bachelor's degree in marketing, business, analytics or related field.

Responsibilities

• Build and own annual and quarterly paid-media strategy, budget and channel mix for D2C and marketplaces.
• Own inorganic revenue forecasts and reallocate budget weekly by ROAS, inventory and margin by SKU.
• Plan and lead peak-season playbooks for Ramadan, Eid, Black Friday, etc.
• Run Amazon Ads end to end and manage Noon/Namshi sponsored placements.
• Drive PPC, keyword, ASIN and category targeting; protect branded search and manage TACoS.
• Coordinate with ops on listings, pricing, Buy Box, reviews and stock to improve ad performance.
• Scale D2C revenue via Meta, Snapchat, TikTok and Google with full funnel campaigns.
• Set up tracking (Pixel, Conversions API, GA4, GTM) and build dashboards for ROAS, CAC, LTV by channel/market/SKU.
• Run incrementality tests and geo-holdouts to measure true lift.
• Drive Online-to-Offline campaigns to bring traffic to physical stores; integrate paid media with CRM.

Skills

Paid media management

Amazon Ads

Noon/Namshi Ads

Meta Ads (Facebook/Instagram)

TikTok Shop

CRM lifecycle management

GA4 / Analytics

Excel / Google Sheets

Power BI / Tableau

English fluency

Arabic language (plus)

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Helium 10

Pacvue

GA4

Power BI

Tableau

Job description

Performance Marketing Specialist to own and grow our paid (inorganic) e-commerce revenue across the GCC - our Shopify websites and the Amazon, Noon and Namshi marketplaces. You will set the paid-media strategy, own the budget and P&L impact of every dirham spent, and turn data into profitable, scalable growth for premium watches and jewelry portfolio.

Key Responsibilities

Strategy and P&L ownership

• Build and own the annual and quarterly paid-media strategy, budget and channel mix across D2C and marketplaces, tied to revenue, contribution margin and new-customer targets.
• Own inorganic revenue forecasts; reallocate budget weekly based on marginal ROAS, inventory and margin by SKU.
• Plan and lead peak-season playbooks: Ramadan, Eid, White Friday / Yellow Friday, 11.11, Black Friday, Valentine's, Mother's Day, National Days and Amazon Prime Day.

Marketplace advertising (Amazon, Noon, Namshi)

• Run Amazon Ads end to end: Sponsored Products, Brands, Display, Brand Store and DSP where relevant, across Amazon.
• Manage Noon Ads and Namshi sponsored placements; negotiate co-funded campaigns, deals and hero placements with marketplace account managers.
• Drive keyword, ASIN and category targeting; protect branded search from competitors and resellers; manage TACoS against organic rank.
• Partner with the marketplace operations team on listing quality, A+ content, pricing, Buy Box, reviews and stock so Ad spend converts.

Brand Website (Shopify) Growth

• Scale D2C revenue through Meta (Facebook and Instagram), Snapchat, TikTok and Google (Search, Shopping, Performance Max, YouTube).
• Own the full funnel: prospecting, retargeting, catalog / dynamic product ads and high-AOV gifting campaigns.
• Run CRO best practices with the web team with appropriate A/B testing to increase conversion.
• Brief and test performance creative with design and content teams; run a structured testing roadmap (hooks, formats, offers, Arabic vs English).
• Set up and maintain tracking: Meta Pixel and Conversions API, Snap CAPI, TikTok Events API, GA4, Google Tag Manager and Amazon Attribution.
• Build dashboards for blended ROAS, CAC, LTV, TACoS and contribution margin by channel, market and SKU.
• Run incrementality, geo-holdout and A/B tests to separate real lift from attributed revenue.
• Drive Online-to-Offline (O2O) Footfall - Design and execute geo-targeted campaigns, to drive traffic to physical retail locations.
• Integrate paid media with CRM efforts (Email, SMS, WhatsApp, etc) to build cohesive customer journeys

Requirements

Must have

• 5+ years of hands-on performance marketing in e-commerce, managing Amazon Ads, Noon/Namshi Ads, Meta (Facebook / Instagram) Ads and Snapchat Ads.
• CRM lifecycle management
• GCC market experience is mandatory, with a clear understanding of UAE and KSA consumer behavior, seasonality and payment habits (COD, BNPL).
• Proven record of growing paid revenue profitably on Shopify & GCC marketplaces
• Track record of managing monthly budgets with accountability for ROAS and margin.
• Strong analytical skills: advanced Excel / Google Sheets, comfort with GA4, Power BI/Tableau; able to build models and explain them to leadership.
• Solid knowledge of tracking and attribution (pixels, server-side APIs, UTMs, GTM).
• Fluent English, written and spoken; Arabic will be a plus
• Bachelor's degree in marketing, Business, Analytics or a related field.

Strong advantage

• Experience in watches, jewelry, luxury, premium fashion or accessories, including high-AOV and gifting-led selling.
• Hands-on TikTok Shop experience (shop ads, GMV Max, LIVE, affiliate creators).
• Arabic speaker, able to review Arabic Ad copy and creator content.
• Experience with Helium 10, Pacvue or similar Amazon tools.
• Experience working with brand principals in authorized retailer marketing guidelines.

How you work

• Owner mindset: you treat the budget as your own money.
• Test-and-learn by default, with a written hypothesis for every experiment.
• Commercially minded: you think in contribution margin, stock cover and LTV, not vanity metrics.
• Clear communicator with merchandising, finance and leadership.