Expansion Manager

SHEIN; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global online fashion retailer is seeking an Expansion Manager in Dubai to drive brand growth and market expansion on their platform. This role involves building and managing partnerships, executing business plans, and optimizing key selling levers. The ideal candidate has over 5 years of experience in business development or marketing, strong analytical and negotiation skills, and fluency in English, with proficiency in Arabic and/or Chinese preferred. Join a dynamic team focused on tackling complex challenges in a fast-paced environment.

Qualifications

• 5+ years in Business Development, Marketing or Sales at a leading consulting firm, FMCG corporation, or e-commerce.
• Experience managing multiple international stakeholders.
• Understanding of local retail and marketplace landscape.

Responsibilities

• Negotiate and maintain relationships with suppliers and brands.
• Coordinate product launches and manage stock levels.
• Run daily operations and account administration.

Skills

Analytical skills

Negotiation skills

Project management

Stakeholder engagement

Education

Bachelor/Master’s degree in management, business administration, engineering or marketing

Tools

Excel

Job description

About SHEIN EMEA

SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.

At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future‑ready fashion industry that adapts to the changing needs of our customers.

Learn more about SHEIN by following us at SHEIN careers and https://www.sheingroup.com/.

About the Team

The Brand Expansion Team is a fast‑growing team, aimed at bringing our customers’ most loved brands to the SHEIN platform. We are a start‑up function operating within a large global business that is expanding at a rapid speed. This brings with it exciting opportunities, as well as complex challenges to solve.

Job Description

The Expansion Manager plays a strategic role in driving brand growth and market expansion on the SHEIN platform. Responsible for building and managing high‑impact partnerships with suppliers and brands, this role focuses on long‑term business planning, category development, and driving commercial success.

By leading cross‑functional initiatives, the Expansion Manager defines and executes joint business plans, coordinates product launches, and ensures operational excellence. They leverage data‑driven insights and market trends to inform strategy, optimise key selling levers, and shape the customer experience. This is a highly collaborative and forward‑thinking role, central to SHEIN’s brand expansion efforts.

The Details

• Negotiate, sign, and maintain relationships with suppliers and brands to ensure effective partnerships and product availability.
• Work closely with suppliers and brands to coordinate product launches, manage stock levels, and address any issues that may arise.
• Run daily operations and account administration, benchmarking competitors’ operations to streamline the role.
• Collaborate as project manager, cross‑organizationally coordinating initiatives throughout different teams to drive brands and retailers’ success.
• Define a bold, while attainable, joint business plan for the managed brands and retailers.
• Analyse, track and optimise daily organic selling levers such as price competitiveness, content quality, customer service, time‑to‑delivery, or assortment width and depth projects.
• Monitor market trends and benchmark competitors to provide clients with insightful guidance.

Job Qualifications

• Bachelor/Master’s degree in management, business administration, engineering or marketing.
• More than 5 years of Business Development, Marketing or Sales experience at a leading consulting firm, FMCG corporation, or e-commerce business.
• Strong analytical, negotiation, and project management skills.
• Strong track record of engaging multiple, international, demanding stakeholders in a fast‑paced environment.
• Strong understanding of the local retail and marketplace landscape.
• OTB management experience is preferable.
• Proficiency in Office, particularly in Excel.
• Fluency in English; proficiency in Arabic and or Chinese is a plus.