Enrollment Growth Leader: Marketing & Student Recruitment

American University of Ras Al Khaimah; Ras Al Khaimah; On-site; AED 200,000 - 300,000; Full time

Job summary

An international university in Ras Al Khaimah is seeking a Senior Manager of Marketing and Student Recruitment to drive student enrollment growth and enhance brand visibility. This role involves strategic development of marketing initiatives, collaboration with academic departments, and direct engagement with prospective students. The ideal candidate will have over 10 years of higher education experience, with a strong focus on recruitment strategies across diverse markets. A proven track record in campaign execution and CRM proficiency is essential.

Qualifications

• 10+ years of experience with higher education institutions in student recruitment and education marketing.
• At least 5 years in a leadership role.
• Proven success in campaign execution, lead conversion, and brand development.
• Strong understanding of regional and international education landscapes, particularly within the MENA and South Asia regions.
• Proficiency in English is required; Arabic is an asset.

Responsibilities

• Design and implement integrated marketing and student recruitment strategies.
• Conduct market research and competitor analysis.
• Lead the creation of multi-channel campaigns.
• Build and manage relationships with school principals and community partners.
• Track and report on key performance indicators including inquiries and conversion rates.

Skills

Student Lifecycle Awareness

Strategic planning and execution

Supervising and managing people

Excellent communication and leadership skills

Familiarity with accreditation standards

Web & UX Awareness

Willingness to travel as needed

Education

Master’s degree in marketing, Business Administration, Communications

Bachelor’s degree

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

An international university in Ras Al Khaimah is seeking a Senior Manager of Marketing and Student Recruitment to drive student enrollment growth and enhance brand visibility. This role involves strategic development of marketing initiatives, collaboration with academic departments, and direct engagement with prospective students. The ideal candidate will have over 10 years of higher education experience, with a strong focus on recruitment strategies across diverse markets. A proven track record in campaign execution and CRM proficiency is essential.