Marketing Executive

MAJID AL FUTTAIM; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading regional market leader is seeking a Marketing Executive to support customer engagement and loyalty initiatives. The ideal candidate will have 5 years of experience in loyalty programs or CRM, a Bachelor's degree in a relevant field, and proficiency in tools like Power BI. In this role, you will oversee loyalty program operations, execute marketing campaigns, and analyze performance for continuous improvement. The position offers a vibrant work environment and the chance to be part of a dedicated team.

Benefits

Friendly work environment

Diverse team of colleagues

Opportunities for career growth

Qualifications

• 5 years of experience in loyalty programs, CRM, or campaign operations.
• Experience supporting data-driven marketing or loyalty initiatives.
• Proficient in using Power BI and Excel to track campaign performance.

Responsibilities

• Oversee daily loyalty program operations and campaign setup.
• Execute and optimize marketing campaigns for business objectives.
• Enhance member engagement through personalized journeys.

Skills

loyalty programs

CRM

campaign operations

data-driven marketing

analytical skills

customer-centric approach

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Data/Analytics

Tools

Power BI

Excel

Job description

Overview

JOB TITLE
Marketing Executive | MAF Properties | UAE Cluster

Role Summary

The Marketing Executive supports the execution and enhancement of customer engagement and loyalty initiatives, coordinating loyalty programs and optimizing customer communications. Working across marketing operations and Data & AI, the role ensures campaigns are efficiently delivered and insight-driven, aligning daily activities with data-led strategies to boost engagement and performance.

Role Profile

• Oversee daily loyalty program operations, including campaign setup, rewards fulfilment, member onboarding, and platform updates.
• Execute and optimize marketing campaigns, ensuring accuracy in offer configurations, targeting, and alignment with business priorities.
• Maintain operational integrity, including rewards inventory tracking, fraud monitoring, and coordination with relevant teams.
• Enhance member engagement, supporting personalized journeys, CRM triggers, and value-driven experiences based on member insights.
• Support Data & AI initiatives by coordinating data validation, integrating new behavioral signals, and applying CLV insights to loyalty actions.
• Assist with budget management, tracking campaign spend, reward costs, and financial compliance.
• Analyze program and campaign performance, recommending improvements to targeting, mechanics, and engagement strategies.
• Prepare reports and insights, sharing KPIs, ROI, and recommendations while staying updated on loyalty and CRM best practices.

Requirements

• 5 years of experience in loyalty programs, CRM, or campaign operations, ideally in retail, shopping malls, or consumer-focused sectors
• Bachelor’s degree in Marketing, Business, Data/Analytics, or a related field
• Experience supporting data-driven marketing or loyalty initiatives that involve segmentation, personalization, and analytics integration
• Proficient in using Power BI, Excel, or similar tools to track campaign performance, member behavior, and KPIs
• Customer-centric and collaborative, prioritizing member value while working effectively across cross-functional teams.
• Execution-driven and proactive, with strong attention to detail, problem-solving ability, and adaptability in fast-paced environments.

What We Offer

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.