Ecommerce Shopper & Customer Marketing Lead – Middle East

Beiersdorf Group

Dubai

On-site

AED 180,000 - 260,000

Full time

4 days ago

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Job summary

Beiersdorf is seeking an eShopper & Customer Marketing Manager for the Middle East in Dubai. You will translate brand and shopper insights into online strategies, own Digital Shelf excellence, and collaborate across eCommerce, Sales, Marketing, and Category to boost search, conversion and profitable growth.

You will lead content standards, Salsify implementations, and AI-driven optimization while building scalable playbooks and governance across markets.

Qualifications

University degree in Marketing, Business or related discipline.
3–4 years in shopper marketing, revenue growth management, customer marketing, trade marketing, category management or eCommerce.
Strong digital shelf knowledge: content, retailer search, ratings and reviews, retail media and measurement.
Hands-on with Salsify or comparable PIM platform; knowledge of AI-led search and structured data.
Able to translate insights into activation plans with measurable actions.

Responsibilities

Translate brand, category and shopper insights into customer-specific strategies and annual activation plans.
Develop customer stories and sell-in materials linking shopper needs to commercial opportunities.
Partner with Sales and KAM to secure visibility and activation support.
Support assortment, placement, content and promos to boost shopper experience and sales.
Drive Revenue Growth Management and profitable growth.