Regional AdTech & Development Lead

Beiersdorf; Dubai; On-site; AED 280,000 - 460,000; Full time

Job summary

Beiersdorf in Dubai seeks a Manager of Marketing Technology to own the regional AdTech ecosystem, define standards, architecture and governance, ensuring markets adopt scalable solutions. You will collaborate with global teams, agencies, and partners, design and develop technical solutions, evaluate emerging AI/automation, and guide analytics and measurement platforms.

8+ years in Marketing Technology with hands-on coding and cloud experience, strong English, agile practices, and stakeholder

Qualifications

• 8+ years of experience in Marketing Technology AdTech Digital Engineering or MarTech with strong exposure to enterprise-scale media ecosystems.
• Deep technical expertise in AdTech architecture including tagging tracking attribution consent management APIs server-side integrations and data infrastructure.
• Hands-on software development experience (e.g. Python JavaScript/TypeScript SQL or similar) with the ability to design build and maintain technology solutions—not only manage projects.
• Strong understanding of digital media measurement analytics and activation technologies (GA4 GMP CM360 DV360 Meta TikTok CM APIs etc.).
• Experience working with cloud platforms data pipelines APIs and modern software development practices.
• Ability to translate business requirements into scalable technical solutions and advise senior stakeholders on technology decisions.
• Strong stakeholder management skills with experience collaborating across global regional and local teams agencies and technology vendors.
• Experience leading technical roadmaps and driving continuous product improvement using Agile methodologies.
• Excellent English communication skills.

Responsibilities

• Own the regional AdTech ecosystem defining technology standards architecture and governance while ensuring markets adopt scalable compliant and future-proof AdTech solutions.
• Serve as the regional AdTech expert connecting with global AdTech team and advising markets on technology decisions acting as the primary interface between Emerging Markets Global teams agencies and technology partners on all AdTech-related topics.
• Actively design and develop technical solutions for owned capabilities contributing hands‑on to software development automation system integrations and data architecture—not only managing projects.
• Continuously evaluate emerging AdTech technologies AI capabilities and automation opportunities ensuring the region leverages best‑in‑class solutions to improve efficiency and media effectiveness.
• Partner with Media Intelligence and Digital teams to build robust technology foundations supporting reporting measurement attribution and future advanced analytics capabilities.
• Support complex market implementations providing technical guidance troubleshooting and solution architecture to accelerate adoption and resolve AdTech challenges.
• Manage strategic relationships with AdTech vendors and technology partners ensuring access to best‑in‑class technologies technical support and innovation.

Skills

AdTech architecture

Software development

Cloud platforms

Stakeholder management

Agile methodologies

English communication

Tools

Python

JavaScript

SQL

APIs

Job description

Beiersdorf in Dubai seeks a Manager of Marketing Technology to own the regional AdTech ecosystem, define standards, architecture and governance, ensuring markets adopt scalable solutions. You will collaborate with global teams, agencies, and partners, design and develop technical solutions, evaluate emerging AI/automation, and guide analytics and measurement platforms.

8+ years in Marketing Technology with hands-on coding and cloud experience, strong English, agile practices, and stakeholder