E-Retail Growth & Activation Manager

Shiseido; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Shiseido in the UAE is seeking a senior ecommerce marketing lead to own Pure Players strategy, online activation calendars, and retailer partnerships. You will drive best-in-class visibility across retailer touchpoints and coordinate launches, exclusivities, and amplification plans.

Role requires 5–6 years in ecommerce/digital marketing, with strong data-driven decision making, cross-functional collaboration, and experience in Pure Players ecosystems.

Qualifications

• 5–6 years in ecommerce, e-retail, digital marketing, or e-key account roles.
• Experience with Pure Players and retailer activation.
• Strong ability to drive sell-out via media, visibility and activation strategies.

Responsibilities

• Lead development and execution of Pure Players marketing strategy aligned with brand calendars and launches.
• Own end-to-end online activation calendar across campaigns and retailer events.
• Drive retailer touchpoints visibility across homepage takeovers, brand pages, newsletters, apps and social.
• Define and lead retailer media strategy and investments.
• Coordinate launches, exclusivities and retailer amplification.
• Ensure alignment of brand storytelling with retailer execution.

Skills

Ecommerce experience

Pure Players / e-retail

Marketing activation

Retail media

Digital campaigns

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Shiseido in the UAE is seeking a senior ecommerce marketing lead to own Pure Players strategy, online activation calendars, and retailer partnerships. You will drive best-in-class visibility across retailer touchpoints and coordinate launches, exclusivities, and amplification plans.

Role requires 5–6 years in ecommerce/digital marketing, with strong data-driven decision making, cross-functional collaboration, and experience in Pure Players ecosystems.