Digital Performance Marketing Manager

Maseera; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

Maseera in Abu Dhabi is seeking a Digital Performance Marketing Manager to drive lower-funnel campaigns and optimize ROI. The role requires hands-on expertise in ad tech, first-party data, and automation to deliver measurable results.

You will design cross-channel strategies, align marketing frameworks with business objectives, and collaborate with teams to scale campaigns while monitoring market trends for a competitive edge.

Qualifications

• Strong technical expertise in ad tech, first-party data utilization, and automation tools.

Responsibilities

• Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions and revenue growth.
• Develop performance marketing frameworks that align with business objectives and ensure scalability across campaigns.
• Collaborate with internal teams to integrate performance marketing strategies into broader marketing initiatives.
• Continuously monitor market trends and competitor activities to refine strategies and maintain a competitive edge.
• Establish clear KPIs and benchmarks for campaign success, ensuring alignment with organizational goals.

Skills

Ad tech

Data-driven marketing

Tools

Automation tools

Job description

The Digital Performance Marketing Manager is responsible for leading lower-funnel digital marketing initiatives focused on customer acquisition, conversion, and ROI optimization. This role requires strong technical expertise in ad tech, first-party data utilization, and automation tools to deliver measurable business outcomes. The position plays a critical role in driving performance marketing excellence and ensuring alignment with overall paid media strategies.

KEY ACCOUNTABILITIES

• Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions and revenue growth.
• Develop performance marketing frameworks that align with business objectives and ensure scalability across campaigns.
• Collaborate with internal teams to integrate performance marketing strategies into broader marketing initiatives.
• Continuously monitor market trends and competitor activities to refine strategies and maintain a competitive edge.
• Establish clear KPIs and benchmarks for campaign success, ensuring alignment with organizational goals.

Campaign Optimization & Analytics