Social Media Marketing Manager

DM Healthcare LLC; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

DM Healthcare LLC is seeking a Manager of Digital Marketing to develop and execute a comprehensive digital strategy across paid, search, social and CRM channels. You will align campaigns with growth objectives, optimize customer acquisition, and drive omnichannel engagement through data-driven insights and analytics.

The role requires strategic thinking, strong digital expertise, and stakeholder management to deliver measurable business outcomes across the organization.

Qualifications

• Master's degree in business, marketing, or related discipline.
• 5+ years in Digital/Performance/Growth Marketing roles.

Responsibilities

• Develop and execute digital marketing strategy across channels.
• Plan budgets, roadmaps and performance plans aligned with growth.
• Identify growth opportunities via trends and consumer insights.
• Collaborate with stakeholders to drive acquisition and retention.
• Lead social media, content planning and brand presence.
• Measure, report and optimize campaigns with data-driven insights.

Skills

Digital Marketing

Performance Marketing

Growth Marketing

SEO

SEM

Data-driven decision making

Stakeholder management

PowerPoint

Education

Master's Degree in Business Administration

Tools

Marketing Automation Platforms

Marketing Cloud Solutions

CRM Systems

Digital Analytics Tools

Job description

Manager - Digital Marketing will be responsible for developing executing and optimizing the digital marketing strategy across the organization to drive brand visibility customer acquisition engagement and revenue growth This role will lead digital marketing initiatives across paid media search social media CRM email marketing and digital analytics while ensuring alignment with overall business objectives The incumbent will serve as a key driver of digital growth customer experience enhancement and omnichannel engagement by leveraging data-driven insights and innovative marketing solutions The ideal candidate will combine strategic thinking digital expertise analytical capability and stakeholder management skills to deliver high-impact marketing campaigns and measurable business outcomes

Your Responsibilities

1 Digital Marketing Strategy Planning

Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets Create annual digital marketing roadmaps budgets and performance plans Identify digital growth opportunities through market trends consumer behavior and competitive insights Collaborate with business stakeholders to ensure digital initiatives support customer acquisition and retention objectives

2 Campaign Management Performance Optimization

Plan execute and optimize digital marketing campaigns across multiple channels including Search Display Social Media Mobile Email and Programmatic Advertising Monitor campaign performance and continuously enhance effectiveness through data-driven optimization Evaluate marketing channel deployment keyword strategies ad creatives audience targeting and customer journeys Drive qualified traffic customer inquiries and lead generation initiatives

3 Customer Acquisition Engagement

Support customer acquisition initiatives aligned with the marketing calendar and business priorities Develop and implement customer engagement strategies across digital touchpoints Enhance customer experience and conversion rates through continuous journey optimization Collaborate with CRM and marketing teams to improve retention and loyalty programs

4 Social Media Brand Management

Lead social media strategy content planning and community engagement across all relevant platforms Ensure consistent brand positioning and messaging across digital channels Monitor brand sentiment customer feedback and engagement metrics Act as a steward of the brand s digital presence ensuring timely and effective community interactions

5 Analytics Reporting Insights

Utilize digital analytics tools to measure campaign effectiveness and customer behavior Define track and report key performance indicators KPIs and ROI metrics Conduct growth analysis and prepare strategic recommendations for senior leadership Develop executive dashboards presentations and business reviews with actionable insights

6 Cross Functional Collaboration Innovation

Work closely with Marketing Product Commercial Technology and Operations teams to identify growth opportunities Partner with media agencies and external vendors to ensure successful campaign execution Support innovation initiatives through consumer insights market research and digital experimentation Collect validate and analyze data from various teams to support strategic decision-making and continuous improvement Ensure smooth campaign delivery and proactively address issues impacting performance or customer experience

• Master's Degree in Business Administration, Marketing, or related discipline.
• Minimum 5 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing roles.
• Strong expertise in Digital Marketing Campaigns, SEO, SEM, Display Advertising, and Paid Media.
• Proven experience in planning and executing integrated cross-channel marketing campaigns.
• Hands-on experience with Marketing Automation Platforms, Marketing Cloud Solutions, CRM Systems, and Digital Analytics Tools.
• Strong analytical, presentation, and stakeholder management skills.
• Advanced proficiency in PowerPoint and business presentation development.
• Experience working in retail, healthcare, e-commerce, omnichannel, or consumer-facing industries will be an added advantage.