CRM & Loyalty Growth Leader: Retention & Personalization

Independent Food Company; Dubai; On-site; AED 120,000 - 170,000; Full time

Job summary

Independent Food Company in Dubai seeks a seasoned CRM & Loyalty Manager to own the CRM and loyalty strategy across its brands, driving retention, frequency and lifetime value. You will manage customer journeys, segments and commercial initiatives across KSA and UAE.

You will collaborate with Digital Product, Technology, Data, Operations, Brand and Marketing to ensure a consistent customer experience and measurable business impact across markets.

Qualifications

• 6+ years of experience in CRM, Loyalty or CVM.
• Strong customer segmentation and lifecycle management.
• Hands-on loyalty program knowledge: tiers, earn/burn, rewards.
• Experience across multi-channel campaigns: WhatsApp, Email, Push, SMS.
• Bachelor's degree in Marketing, Business, Analytics or related field.

Responsibilities

• Own CRM strategy and customer lifecycle across brands and markets.
• Develop segments and personalized journeys based on data.
• Manage loyalty program economics, tiers and rewards.
• Define CRM dashboards and monitor KPIs daily/weekly/monthly.
• Collaborate with Digital Product, Technology, Operations and Brand teams.
• Ensure in-store customer experience aligns with CRM and loyalty.

Skills

CRM strategy

Customer lifecycle

Segmentation

Loyalty programs

Analytics

Cross-brand engagement

Campaign optimization

Data-driven decisions

Stakeholder management

Channel management

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Loyalty engines

CMS

Job description

Independent Food Company in Dubai seeks a seasoned CRM & Loyalty Manager to own the CRM and loyalty strategy across its brands, driving retention, frequency and lifetime value. You will manage customer journeys, segments and commercial initiatives across KSA and UAE.

You will collaborate with Digital Product, Technology, Data, Operations, Brand and Marketing to ensure a consistent customer experience and measurable business impact across markets.