Loyalty Marketing Specialist — CRM & Campaigns

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Majid Al Futtaim in Dubai is seeking a Marketing Executive to support loyalty programs and customer engagement initiatives. You will coordinate campaigns across Marketing Operations and Data & AI, ensuring delivery is efficient and insights-driven to boost engagement and performance.

The role covers daily loyalty operations, rewards fulfillment, member onboarding, and campaign configuration, with a focus on segmentation, personalization, and analytics integration to optimize results.

Qualifications

• 2–3 years of experience in loyalty programs, CRM, or campaign operations.
• Bachelor’s degree in Marketing, Business, Data/Analytics, or related field.
• Experience with segmentation, personalization, and analytics integration.

Responsibilities

• Oversee daily loyalty program operations, including campaign setup, rewards fulfilment, member onboarding, and platform updates.
• Execute and optimize marketing campaigns, ensuring accuracy in offer configurations, targeting, and alignment with business priorities.
• Maintain operational integrity, including rewards inventory tracking, fraud monitoring, and coordination with relevant teams.
• Enhance member engagement, supporting personalized journeys, CRM triggers, and value-driven experiences based on member insights.
• Support Data & AI initiatives by coordinating data validation, integrating new behavioral signals, and applying CLV insights to loyalty actions.
• Assist with budget management, tracking campaign spend, reward costs, and financial compliance.
• Analyze program and campaign performance, recommending improvements to targeting, mechanics, and engagement strategies.
• Prepare reports and insights, sharing KPIs, ROI, and recommendations while staying updated on loyalty and CRM best practices.

Skills

Loyalty programs

CRM

Campaign operations

Power BI

Excel

Cross-functional collaboration

Data-driven marketing

Education

Bachelor's degree in Marketing/Business/Data Analytics

Tools

Power BI

Excel

Job description

Majid Al Futtaim in Dubai is seeking a Marketing Executive to support loyalty programs and customer engagement initiatives. You will coordinate campaigns across Marketing Operations and Data & AI, ensuring delivery is efficient and insights-driven to boost engagement and performance.

The role covers daily loyalty operations, rewards fulfillment, member onboarding, and campaign configuration, with a focus on segmentation, personalization, and analytics integration to optimize results.