CRM & Loyalty Campaign Architect

ADNOC; Abu Dhabi; On-site; AED 350,000 - 550,000; Full time

Job summary

ADNOC is seeking an experienced CRM and Loyalty Campaigns Manager to lead the planning, execution, and optimization of customer loyalty initiatives across digital and offline channels.

You will manage segmentation, lifecycle campaigns, and ROI analysis while collaborating with multiple internal teams to align programs with ADNOC’s strategic objectives. A strong background in marketing automation and data analytics is essential.

Qualifications

• 8 years of experience in managing CRM or loyalty programs, preferably in retail.
• Experience with loyalty program design and operational execution.
• Proficiency in marketing automation and data-driven decision making.

Responsibilities

• Plan, execute, and optimize personalized loyalty campaigns across channels.
• Oversee enrollment, tier management, and rewards redemptions.
• Analyse engagement data and reporting to drive program improvements.
• Collaborate with Marketing, IT, and external partners to align campaigns with business goals.

Skills

CRM strategy

Campaign optimization

Data analysis

Stakeholder collaboration

A/B testing

Education

Bachelor’s degree in business administration or related field

Tools

Salesforce Marketing Cloud

Datorama

Einstein

Interaction Studio

Job description

ADNOC is seeking an experienced CRM and Loyalty Campaigns Manager to lead the planning, execution, and optimization of customer loyalty initiatives across digital and offline channels.

You will manage segmentation, lifecycle campaigns, and ROI analysis while collaborating with multiple internal teams to align programs with ADNOC’s strategic objectives. A strong background in marketing automation and data analytics is essential.