CRM & Loyalty Executive

Talal Group Of Companies; Dubai; On-site; AED 89,000 - 156,000; Full time

Job summary

Talal Group Of Companies seeks a CRM loyalty operations professional to oversee loyalty rules, coordinate with support and operations, and manage the loyalty side of the e-commerce app from integration through launch. You will coordinate with IT and vendors to test, validate, and optimize loyalty features for sign-ups, points earning and redemption, and offers.

The role involves cross-functional collaboration with Marketing, Operations, IT and Customer Support, plus data-driven reporting of

Qualifications

• Bachelor’s degree in Business, Marketing, Data, or related discipline.
• 0–3 years of experience in CRM, loyalty, analytics, e-commerce, or marketing operations.
• Strong knowledge of Excel / Google Sheets; Power BI and basic SQL exposure is an advantage.
• Exposure to e-commerce or mobile app flows, requirement documentation, or user acceptance testing is an advantage.

Responsibilities

• Support loyalty earn & burn rules, bonus points, coupons, vouchers, and tier benefits; monitor and coordinate with support teams.
• Manage loyalty aspects of the e-commerce app from integration through launch and ongoing operation.
• Assist in CRM campaign execution across App, SMS, Email, WhatsApp, and in-store channels; ensure QA checks are performed.

Skills

CRM loyalty analytics

Excel Google Sheets

Power BI

SQL exposure

Education

Bachelor’s degree in Business Marketing Data or related

Tools

Excel

Google Sheets

Power BI

SQL

Job description

Loyalty & CRM Operations (Primary Focus)

• Support execution and monitoring of loyalty earn & burn rules, bonus points, coupons, vouchers, and tier benefits.
• Coordinate with Customer Support and Operations on missing points, customer queries, and issue resolution.
• Assist in ensuring POS and e-commerce systems are correctly mapped for loyalty transactions.
• Support contract-related coordination including documentation follow-ups, implementation tracking, and vendor coordination.

Loyalty in the E-commerce App

• Manage the loyalty side of the Talal e-commerce app, from integration through launch and ongoing operation, by providing loyalty rules and requirements to the product owner and coordinating with IT and vendors.
• Test and validate loyalty features in the app (sign-up, points earn and burn, coupons, member matching) before launch and with each release.
• Monitor loyalty performance in the app (linked members, online earn and redemption, issues raised) and recommend improvements.
• Prepare loyalty inputs for launch, including customer communication and store and Customer Support guidance.

CRM Campaign Execution & Calendar Management

• Assist in maintaining and executing the CRM and loyalty campaign calendar aligned with business priorities.
• Support campaign execution across App, SMS, Email, WhatsApp, and in-store channels.
• Perform campaign QA checks including audience validation, offer logic, and timelines.

Reporting, Analysis & Business Support

• Prepare regular CRM and loyalty performance reports for management review.
• Track key KPIs such as member enrollments, engagement, redemptions, and campaign responses.
• Support ad-hoc analysis related to promotions, customer behavior, and business performance.
• Assist senior team members with data preparation for reviews and presentations.

Store Coordination & Adoption

• Coordinate with Operations and store teams for loyalty enrollment drives and in-store adoption.
• Support preparation of store communication, scripts, and promotional materials.
• Track store-wise loyalty performance and highlight gaps for corrective actions.

Cross-Functional & Cross-Department Support

• Work closely with Marketing, Operations, Procurement, Warehouse, IT/Data, Finance, and Customer Support teams.
• Support marketing initiatives beyond loyalty as assigned, including promotions, flyers, and seasonal campaigns.
• Participate in internal meetings related to business acceleration and promotional planning.

Data Quality, Compliance & Process Discipline

• Ensure accurate customer data capture including consent and preferences across store and app.
• Support internal data checks and reporting accuracy.
• Adhere to UAE PDPL, company policies, and internal process guidelines.

Desired Candidate Profile

• Bachelor’s degree in Business, Marketing, Data, or a related discipline.
• 0–3 years of experience in CRM, loyalty, analytics, e-commerce, or marketing operations.
• Strong working knowledge of Excel / Google Sheets; Power BI and basic SQL exposure is an advantage.
• Exposure to e-commerce or mobile app flows, requirement documentation, or user acceptance testing is an advantage.