CRM & Loyalty Programs Specialist

ADNOC Distribution; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

ADNOC Distribution is seeking a senior CRM & Loyalty Manager to manage and optimize customer loyalty initiatives and CRM campaigns. The role focuses on customer segmentation, data-driven decision making, and marketing automation to maximize program effectiveness across digital and offline channels.

The ideal candidate will bring extensive experience in CRM, loyalty program design, and Salesforce tools, with a track record of delivering measurable ROI and improving customer retention within the

Qualifications

• Bachelor's degree in business admin, management, or related field; MBA or equivalent preferred.
• 8 years of experience in managing CRM or loyalty programs, preferably in retail.
• Experience with Salesforce Marketing Cloud and related campaign tools.
• Strong knowledge of campaign management and data-driven marketing.
• Familiarity with mobile app UX/UI and privacy/compliance considerations.

Responsibilities

• Develop and execute loyalty strategies to boost customer retention and engagement.
• Oversee loyalty program operations including enrolments, tier management, and rewards.
• Plan and execute personalized CRM campaigns via email, SMS, push, and other channels.
• Track performance and generate insights to improve program effectiveness.
• Collaborate with marketing, IT, and external partners to ensure data governance and compliance.

Skills

CRM management

Loyalty program management

Campaign management

Data-driven decision making

Mobile app UX/UI understanding

Education

Bachelor's degree in business administration or related field

MBA or equivalent advanced degree

Tools

Salesforce Marketing Cloud

Salesforce Interaction Studio

Datorama

Einstein

CDP

Job description

ADNOC Distribution is seeking a senior CRM & Loyalty Manager to manage and optimize customer loyalty initiatives and CRM campaigns. The role focuses on customer segmentation, data-driven decision making, and marketing automation to maximize program effectiveness across digital and offline channels.

The ideal candidate will bring extensive experience in CRM, loyalty program design, and Salesforce tools, with a track record of delivering measurable ROI and improving customer retention within the