CRM & Retention Manager, Middle East

Jobsatdubai; Dubai; On-site; AED 223,200 - 334,800; Full time

Job summary

Jobsatdubai is searching for a CRM & Retention Manager in Dubai to enhance consumer retention and loyalty through innovative strategies. You will manage data-driven initiatives aimed at improving customer engagement and personalizing experiences across all consumer touchpoints.

The ideal candidate will have strong expertise in CRM, data management, and loyalty marketing. This role requires collaboration with multiple teams to ensure effective execution of retention strategies while maximizing consumer value.

Qualifications

• Strong expertise in CRM, consumer retention, data management, and loyalty marketing.
• Experience in data segmentation, predictive modeling, and personalization strategies.
• Deep understanding of consumer lifecycle management and omnichannel engagement.

Responsibilities

• Develop and implement CRM strategies to engage and retain consumers.
• Oversee consumer data collection and ensure compliance with privacy regulations.
• Design loyalty programs that reward engagement and drive retention.

Skills

CRM expertise

Consumer retention

Data management

Loyalty marketing

Predictive analytics

Collaboration skills

Tools

CRM tools

Marketing automation platforms

Data analytics software

Job description

CRM & Retention Manager, Middle East

What this position is about – Purpose

As the CRM & Retention Manager, you will be responsible for designing and executing data‑driven strategies to enhance consumer retention, loyalty, and lifetime value. You will play a pivotal role in leveraging consumer data to create personalized, seamless, and engaging experiences at every stage of the funnel, ensuring a strong connection between consumers and the brand. This role is critical in leveraging data‑driven insights to strengthen consumer relationships, enhance engagement, and maximize long‑term brand loyalty.

What will you do – Responsibilities

• Consumer Retention & Engagement
  • Develop and implement CRM strategies to onboard, engage, and retain active consumers through personalized digital experiences.
  • Design and optimize automated consumer journeys based on behaviour, lifecycle stage, and engagement patterns.
  • Deploy targeted re‑engagement campaigns to minimize churn and increase repeat interactions.
• Data Management & Segmentation
  • Oversee consumer data collection, management, and governance, ensuring compliance with data privacy regulations.
  • Develop and maintain segmentation frameworks based on consumer behaviour, demographics, and business priorities.
  • Leverage predictive analytics and insights to anticipate consumer needs and tailor engagement strategies.
  • Ensure the integrity and accuracy of CRM databases, optimizing data flow and synchronization across platforms.
• Loyalty & Advocacy Programs
  • Design and implement loyalty programs that reward engagement, drive retention, and encourage advocacy.
  • Optimize loyalty mechanics, incentives, and touchpoints to maximize consumer participation and satisfaction.
  • Develop referral marketing strategies to amplify organic consumer acquisition.
• Lifecycle Marketing & Personalization
  • Execute lifecycle marketing strategies that enhance consumer experiences from onboarding to long‑term retention.
  • Personalize CRM communications and offers based on behavioral triggers, purchase history, and engagement levels.
  • Optimize retention marketing performance through A/B testing, performance tracking, and continuous iteration.
• Data‑Driven Decision Making & Reporting
  • Define and track CRM and retention KPIs, including consumer lifetime value, engagement rates, churn rates, and loyalty program performance.
  • Leverage data analytics tools and dashboards to provide real‑time insights and actionable recommendations.
  • Work with the SI team to enhance data architecture, ensuring robust tracking and reporting capabilities.
• Cross‑Functional Collaboration
  • Work closely with the Acquisition Manager, Digital Agency, SI, Brand, and Sales teams to align CRM initiatives with broader digital marketing and commercial goals.
  • Partner with IT and Data teams to improve CRM infrastructure, automation, and integration across digital platforms.
  • Collaborate with the content and creative teams to ensure CRM messaging aligns with brand strategy.

Whom are we looking for – Requirements

• Strong expertise in CRM, consumer retention, data management, and loyalty marketing.
• Experience in data segmentation, predictive modelling, and personalization strategies.
• Deep understanding of consumer lifecycle management, omnichannel engagement, and automated marketing workflows.
• Proficient in CRM tools, marketing automation platforms, and data analytics software.
• Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
• Excellent collaboration skills to work cross‑functionally and align business priorities with CRM efforts.