Associate Manager – CRM (Consumer)

Al Khayyat Investments (AKI); Dubai; On-site; AED 223,000 - 391,000; Full time

Job summary

Al Khayyat Investments (AKI) is seeking a seasoned CRM/Retention Marketing professional to own lifecycle strategy across five markets in the UAE. You will lead email, SMS, WhatsApp and push campaigns in EN and AR, collaborating with the Growth Manager and Senior Ecommerce Manager.

You will bring 5-7 years of CRM/d2c experience, hands-on platform know-how (Klaviyo/CleverTap/MoEngage), and a track record in loyalty programs, with strong copywriting and data skills to drive retention and CLV.

Qualifications

• 5-7 years in CRM, lifecycle or retention marketing, ideally in e-commerce/D2C.
• Hands-on experience with a CRM/marketing automation platform (e.g. Klaviyo, Clevertap, MoEngage).
• Fluent in English and Arabic is a strong plus; data-literate for cohort/retention insights.
• Experience designing or running a loyalty program.
• Strong copywriting and multi-channel campaign execution.

Responsibilities

• Own lifecycle campaign strategy and execution across all five markets.
• Segment customers and design retention and win-back flows.
• Design, launch and manage a loyalty/rewards program (when introduced).
• Coordinate with Merch Manager and Performance Marketing to align messaging.
• Report retention KPIs to the Senior Ecommerce Manager with Data Analyst input.
• Owns retention end to end, including targets.
• Test and optimize messaging, timing and offers by market/language (EN/AR).
• Brief and review creatives for lifecycle campaigns, keeping brand consistency.

Skills

Lifecycle marketing

Data analysis

Copywriting

Cross-functional collaboration

Budget ownership

Tools

Klaviyo

Clevertap

MoEngage

Job description

Own lifecycle and retention marketing strategy across all 5 markets — growing customer lifetime value through email, SMS, WhatsApp and push, and building the loyalty foundations for a fast-scaling D2C brand. You work as a peer alongside the Growth Manager and Performance Marketing, all reporting directly to the Senior Ecommerce Manager.

Key Responsibilities

• Own email/SMS/WhatsApp/push lifecycle campaign strategy and execution across all 5 markets
• Segment the customer base and design retention and win-back flows
• Design, launches and manages a loyalty/rewards program (as and when introduced)
• Coordinate with the Merch Manager and Performance Marketing to align lifecycle messaging with merchandising strategy and paid campaigns
• Report retention KPIs to the Senior Ecommerce Manager, working closely with the Growth Manager / Data Analyst on data and targets
• Owns retention end to end, including the targets, rather than just reporting on them
• Test and optimize messaging, timing and offers by market and language (EN/AR).
• Brief and review creative from the designers for lifecycle campaigns (email, SMS, push, loyalty assets), keeping every execution aligned to brand theme across EN & AR
• Owns the annual CRM plan and budget

Experience, Qualifications and Skills

• 5-7 years in CRM, lifecycle or retention marketing, ideally in e-commerce/D2C
• Hands-on experience with a CRM or marketing automation platform (e.g. Klaviyo, Clevertap, Moengage, or something similar)
• Comfortable working across both English- and Arabic-language markets (Arabic fluency a strong plus)
• Data-literate - comfortable segmenting customers and reading cohort/retention data to shape campaigns
• Experience designing or running a loyalty program.
• Strong copywriting and campaign execution skills across multiple channels